Hotel and Motel Chains: Brand Name Recognition & Evaluation by Americans

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Travel Industry Reports

The following reports looks closely at demand for various travel services such as hotels, cruise lines, and travel and entertainment services - focusing on Americans aged Fifty and Over. Reports are based on a survey of 430 mature Americans and data is broken out by 11 major variables such as income level, marital status, age, ethnicity, religion and other factors useful to marketers. Reports cover retirement, gambling, foreign and domestic travel, cruises and hotels/motels.

HOTEL AND MOTEL CHAINS:  Brand Name Recognition & Evaluation by Americans Aged 50 and over -  
HOTEL AND MOTEL CHAINS:  Brand Name recognition & Evaluation by Americans Aged 50 and over
Price: 1095.00
This report presents data on who has heard of or stayed in a 
broad range of hotel/motel chains with data broken out 
specifically for the following chains: Days Inn, Radissons, 
Hyatt, Marriott, Hilton, Hampton Inn, Ballys, Best Western, 
Camino Real, Budget Inn, Holidiay Inn, Comfort Inn, 
Howard Johnson, Quality Inn, Residence Inn, Hotel 6, and 
Ramada Inn. Carlton Hotels, Sleep Inn, Sheraton Hotels, 
Signature Inn, Super 8, Travel Lodge, Westin Hotels & 
Resorts, Wyndham Hotels.  Also presents data on use of 
Travelocity, Orbitz, Priceline, Hotwire, Hotels.com, 
Cheaphotels.com, and Discounthotels.com.  Gives data on 
the mean number of rooms booked over the internet in the 
past two years, level of customer loyalty to hotels/motels, 
annual spending on hotels, high and low prices paid for 
rooms, and number of days spent in hotels & motels per year. 

travel industry research reports




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