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CHAPTER TWO: POLICIES ON USE OF BLOGS
A shade less than 20% of the firm’s in the sample published their own blogs. Firms with 20 or more distinct practice groups were the most likely to publish blogs, and nearly forty percent of the firms in this category did so. Nonetheless, it has to be said that – for all the hype about legal blogs - -most law firms have not tried to advertise themselves as experts through their own blogs.
Percentage of Firms that Publish Blogs
| Yes | No | All Firms | 19.44% | 80.56% |
Percentage of Firms that Publish Blogs, Broken Out by Number of Distinct Practice Groups in the FirmNumber of Distinct Practice Groups Per Firm | Yes | No | Less than 5 | 22.22% | 77.78% | 5-9 | 12.50% | 87.50% | 10-19 | 10.00% | 90.00% | 20 or more | 37.50% | 62.50% |
Percentage of Firms that Publish Blogs, Broken Out by The Number of Lawyers in the FirmNumber of Lawyers Employed by the Firm | Yes | No | Less than 35 | 14.29% | 85.71% | 35 to 100 | 16.67% | 83.33% | 100+ to 200 | 23.08% | 76.92% | More than 200 | 22.22% | 77.78% |
The mean number of blogs published per law firm was 0.96 though this figure also reflects the firms that do not publish blogs. One firm published seven blogs, another, four. Among firms with 20 or more distinct practice groups, the mean number of blogs published was 2.0 and only in this group did more firms publish blogs than did not.
Mean, Median, Minimum and Maximum Mean Number of Blogs Maintained Per Firm
| Mean | Median | Minimum | Maximum | All Firms | 0.96 | 0.00 | 0.00 | 7.00 |
Mean, Median, Minimum and Maximum Mean Number of Blogs Maintained Per Firm, Broken Out by Number of Distinct Practice Groups in the FirmNumber of Distinct Practice Groups Per Firm | Mean | Median | Minimum | Maximum | Less than 5 | 0.80 | 0.00 | 0.00 | 2.00 | 5-9 | 0.25 | 0.00 | 0.00 | 1.00 | 10-19 | 0.71 | 0.00 | 0.00 | 4.00 | 20 or more | 2.00 | 0.50 | 0.00 | 7.00 |
Mean, Median, Minimum and Maximum Mean Number of Blogs Maintained Per Firm, Broken Out by The Number of Lawyers in the FirmNumber of Lawyers Employed by the Firm | Mean | Median | Minimum | Maximum | Less than 35 | 0.50 | 0.00 | 0.00 | 2.00 | 35 to 100 | 0.33 | 0.00 | 0.00 | 1.00 | 100+ to 200 | 0.88 | 0.00 | 0.00 | 4.00 | More than 200 | 1.71 | 0.00 | 0.00 | 7.00 |
Percentage of Firms that Publish a Blog Specifically for Marketing Purposes
| Yes | No | All Firms | 26.67% | 73.33% |
Percentage of Firms that Publish a Blog Specifically for Marketing Purposes, Broken Out by Number of Distinct Practice Groups in the FirmNumber of Distinct Practice Groups Per Firm | Yes | No | Less than 5 | 33.33% | 66.67% | 5-9 | 16.67% | 83.33% | 10-19 | 22.22% | 77.78% | 20 or more | 37.50% | 62.50% |
Percentage of Firms that Publish a Blog Specifically for Marketing Purposes, Broken Out by The Number of Lawyers in the FirmNumber of Lawyers Employed by the Firm | Yes | No | Less than 35 | 20.00% | 80.00% | 35 to 100 | 25.00% | 75.00% | 100+ to 200 | 25.00% | 75.00% | More than 200 | 37.50% | 62.50% |
Only 16.67% of firms have a policy of surfing the web to market the firm’s opinions and prowess in legal blogs, and responding or making commentaries in such blogs to respond to criticism, promote point of view, demonstrate legal expertise or in some way promote the law firm. Percentage of Firms that Surf and Respond to Existing Blogs for Marketing Purposes
| Yes | No | All Firms | 16.67% | 83.33% |
Percentage of Firms that Surf and Respond to Existing Blogs for Marketing Purposes, Broken Out by Number of Distinct Practice Groups in the FirmNumber of Distinct Practice Groups Per Firm | Yes | No | Less than 5 | 16.67% | 83.33% | 5-9 | 16.67% | 83.33% | 10-19 | 22.22% | 77.78% | 20 or more | 12.50% | 87.50% |
Percentage of Firms that Surf and Respond to Existing Blogs for Marketing Purposes, Broken Out by The Number of Lawyers in the FirmNumber of Lawyers Employed by the Firm | Yes | No | Less than 35 | 20.00% | 80.00% | 35 to 100 | 25.00% | 75.00% | 100+ to 200 | 0.00% | 100.00% | More than 200 | 37.50% | 62.50% |
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