The Survey of American College Students
The Survey of American College Students is a representative probability sample of
more than 400 American college students. The series of reports from the Survey of
American College Students includes traditional market research reports for industry
as well as college student satisfaction and use studies designed to give librarians and
college administrators information on how students are using college resources nation-wide.
Data is presented for all college students and broken out by sixteen criteria including
college size, college type, mean college SAT acceptance score, gender, grade levels,
academic grades, region of the country, type of locale of origin, academic major or focus, and
other variables.
The Survey of American College Students, Higher Education Services Reports, focuses on how college
students use and how satisfied they are with campus services such as tutoring services, college
police and security, athletic facilities, financial aid and many other college services.
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Chapter One: Service Concerning the Helpfulness of Bookstore Personnel Table 8.1: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel | | Very Poor | Poor | Acceptable | Good | Excellent | | Entire Sample | 2.03% | 5.84% | 31.98% | 37.56% | 22.59% | Table 8.2: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Age of the Student | Years of Age | Very Poor | Poor | Acceptable | Good | Excellent | | 19 or younger | 0.65% | 1.94% | 34.19% | 41.29% | 21.94% | | 20-21 | 2.29% | 9.16% | 32.82% | 32.82% | 22.90% | | 22-24 | 3.13% | 6.25% | 15.63% | 40.63% | 34.38% | | 25-30 | 7.14% | 7.14% | 21.43% | 45.24% | 19.05% | | over 30 | 0.00% | 12.50% | 41.67% | 25.00% | 20.83% | Table 8.3: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Population Intensity of the Place of Origin | Population Intensity of Place of Origin of the Student | Very Poor | Poor | Acceptable | Good | Excellent | | City with more than 350,000 | 2.48% | 6.21% | 31.06% | 37.89% | 22.36% | | Small or Medium Sized City with less than 350,000 | 2.52% | 4.20% | 35.29% | 38.66% | 19.33% | | Suburban Area | 0.00% | 9.09% | 9.09% | 54.55% | 27.27% | | Rural Area | 1.11% | 6.67% | 34.44% | 32.22% | 25.56% | Table 8.4: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Geographic Region of Origin of the Student | Region of the Country Where the Student Grew Up | Very Poor | Poor | Acceptable | Good | Excellent | | South | 1.72% | 5.58% | 35.19% | 36.48% | 21.03% | | Northeast | 2.88% | 4.81% | 28.85% | 38.46% | 25.00% | | Midwest | 0.00% | 0.00% | 16.67% | 66.67% | 16.67% | | West | 2.70% | 10.81% | 21.62% | 40.54% | 24.32% | Table 8.5: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Freshmen, Sophomores, Juniors & Seniors | Year or Grade in School | Very Poor | Poor | Acceptable | Good | Excellent | | Freshmen | 1.35% | 5.38% | 34.08% | 35.87% | 23.32% | | Sophomores | 1.52% | 3.03% | 30.30% | 30.30% | 34.85% | | Juniors | 0.00% | 10.00% | 20.00% | 60.00% | 10.00% | | Seniors | 4.26% | 8.51% | 29.79% | 43.62% | 13.83% | Table 8.6: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Broken Out by Income Level of the Student’s Family of Origin | Annual Income of Student’s Family of Origin | Very Poor | Poor | Acceptable | Good | Excellent | | Less than $40,000 | 2.84% | 3.79% | 36.97% | 32.23% | 24.17% | | $40,00 to $75,000 | 1.59% | 8.73% | 26.19% | 42.86% | 20.63% | | $75,000+ to $150,000 | 0.00% | 0.00% | 16.67% | 66.67% | 16.67% | | More than $150,000 | 0.00% | 7.50% | 27.50% | 42.50% | 22.50% |
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