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Higher Education Reports

Primary Research Group publishes more than 30 reports on aspects of higher education management covering fields such as distance learning, college marketing, uses of the internet in management, admissions, adult education, renting of college facilities, financial aid, food service plans, cost containment efforts, assessment practices, and library management, among others. Primary Research Group higher education reports allow colleges and universities to compare their practices, revenues and plans to those of their peers, and to track and exploit new ideas.

The Survey of College Marketing Programs, 2010 Edition

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This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience. Price: $265.00 (PDF) Add to Shopping Cart | View Shopping Cart
Price: $265.00 (Print) Available May 25, 2010 Add to Shopping Cart | View Shopping Cart
Price: $375.00 (Enterprise-Wide Site License) Add to Shopping Cart | View Shopping Cart
 

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