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This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. ...
This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, ...
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This 115-page report examines the public relations efforts of 41 colleges and universities, exploring annual budget trends, press release practices, print and digital media monitoring strategies, ...