The Survey of Law Firm Marketing Practices



 The Survey of Law Firm Marketing Practices Description: The complete text of nine Primary Research publications including The Medical Library Budget & Expenditure
 Report, The Public Library Budget & Materials Expenditure Report, The Corporate-Business Library Budget & Materials Expenditure Report, The Scientific & Technical
 Library Budget & Expenditure Report (2 editions), The Report on Corporate Library Spending, The Law Library Budget & Expenditure Report, 1993 Edition and Reference &
 Professional Information Business Report. Publication Date: November 1999/Price: $98.50/ISBN#: 1-57440-040-1

 SUMMARY OF MAJOR FINDINGS

 INTRODUCTION

 CHAPTER ONE: STAFF POSITIONS AND CONSULTANTS

 Percentage Of Firms That Have Full-time In-house Marketing Directors

 Percentage Of Firms That Maintain Writers Or Editors Whose Primary Function Is To Produce Or Edit Newsletters, Articles, Brochures, Web Site Content, Speeches Or
 Other Product Aimed At Enhancing The General Reputation Of The Firms

 Percentage Of Firms That Maintain On-staff Graphic Designers

 Mean Number Of Full-time Equivalent Staff Positions Devoted To Marketing

 Mean Number Of Full-time Equivalent Staff Positions Devoted To Marketing, Per Partner

 Mean Number Of Writers And Editors Employed By The Firms (Excluding Proofreaders), Based On The Subset Of Firms That Employ Writers And Editors Whose Primary
 Function Is To Produce Or Edit Newsletters, Articles, Brochures, Web Site Content, Speeches Or Other Product

 Percentage Of Firms That Use Public Relations Firms To Enhance The Images Of The Firms

 Percentage Of Firms That Use Marketing Firms That Can Assist With All Client-Development Tasks

 Persons Responsible For Overseeing The Firms' Marketing Functions

 Percentage of Firms That Responded That Managing Partners/CEOs Are Responsible For Overseeing The Firms' Marketing Functions

 Percentage Of Firms That Responded That Managing Committees Are Responsible For Overseeing The Firms' Marketing Functions

 Percentage Of Firms That Responded That Marketing Partners Are Responsible For Overseeing The Firms' Marketing Functions

 Percentage Of Firms That Responded That Marketing Managers Are Responsible For Overseeing The Firms' Marketing Functions

 Percentage Of Firms That Responded That Outside Consultants Are Responsible For Overseeing The Firms' Marketing Functions

 Percentage Of Firms That Responded That Persons Other Than Those Listed Above Are Responsible For Overseeing The Firms' Marketing Functions

 Percentage Of Firms That Indicated That Specified Persons Or Groups Are Responsible For Overseeing The Firms' Marketing Functions (Chart)

 Mean Percentage Of Total Annual Billings Spent On Marketing

 Percentage Of Firms That Have Specific Budgets For Marketing

 CHAPTER TWO: BROCHURES, NEWSLETTERS AND OTHER PRINTED MATERIALS

 Percentage Of Firms That Have Revised Their General Brochures In The Past Twelve Months, Based On The Subset Of Firms That Have General Brochures

 Mean Percentage Of The Firms' Practice Groups That Have Their Own Brochures

 Mean Number Of Newsletters Produced By The Firms

 Mean Number Of Newsletters Produced By The Firms, Per Partner

 Percentage Of Firms That Responded That At Least One Of Their Newsletters Is Produced On A Monthly Basis

 Percentage Of Firms Whose Newsletters Are Written And Edited Entirely In-house

 Mean Annual Spending On Newsletter Production And Printing (Including Costs Of Staff Time)

 Mean Annual Spending On Newsletter Production And Printing (Including Costs Of Staff Time), Per Partner

 Mean Percentage Of Newsletter Production And Printing And Web Site Content Development Costs Attributed To Staff Time

 Percentage Of Firms That Believe That Their Newsletters Help Attract New Clients

 Percentage Of Firms That Indicate That Use Of The Internet Has Led Them To Reduce The Number Of Printed Brochures And Newsletters

 CHAPTER THREE: USE OF TECHNOLOGY IN LAW FIRM MARKETING

 Percentage Of Firms That Use Special Law Marketing Software Packages

 Percentage Of Firms That Post Newsletters To Their Web Sites, Based On The Subset Of Firms That Have Web Sites

 Percentage Of Firms That Post Speeches And Articles To Their Web Sites, Based On The Subset of Firms That Have Web Sites

 Mean Number Of Links To Other Organizations On The Firms' Web Sites, Based On The Subset Of Firms That Have Web Sites

 Mean Cumulative Spending On Web Site Content Development (Including Costs Of Staff Time)

 Mean Cumulative Spending On Web Site Content Development (Including Costs Of Staff Time), Per Partner, Based On The Subset Of firms That Have Web Sites

 Mean Percentage Of Newsletter Production And Printing And Web Site Content Development Costs Attributed To Staff Time

 Percentage Of Firms That Have Advertised On Radio Or Television Or Through Space Ads

 CHAPTER FOUR: PARTNER AND ASSOCIATE MARKETING AND RAINMAKING RESPONSIBILITIES

 Percentage Of Firms That Keep Track Of Their Attorneys' Civic Board Memberships

 Percentage Of Firms That Keep Track Of The Number Of Articles That Their Attorneys Publish

 Percentage Of Firms That Keep Track Of Their Attorneys' Seminars And Speeches

 Mean Number Of Times In The Past Three Months That The Firms' Attorneys Have Been Quoted In The Legal Or Mainstream Press

 Percentage Of Firms That Impose Client Prospecting Quotas On Their Attorneys

 Percentage Of Firms That Responded That Client Prospecting Is A Major Factor In Compensation

 Percentage Of Firms That Responded That Client Prospecting Counts Toward Billable-Hour Requirements

 Mean Spending In The Past Year On Office Furniture And Fixtures

 Mean Spending In The Past Year On Office Furniture And Fixtures, Per Partner

 Mean Spending In The Past Year Entertaining Existing Clients

 Mean Spending In The Past Year Entertaining Existing Clients, Per Partner

 Mean Spending In the Past Year Entertaining Potential New Clients

 Mean Spending In The Past Year Entertaining Potential New Clients, Per Partner

 Mean Spending In The Past Year On Transportation, Meals And Lodging For Travel Aimed At Developing New Clients Or New Assignments With Existing Clients

 Mean Spending In The Past Year On Transportation, Meals And Lodging For Travel Aimed At Developing New Clients Or New Assignments With Existing Clients, Per
 Partner

 Mean Percentage Of Total Senior Partner Staff Time Attributed To Activities Aimed Largely At Developing New Clients

 CHAPTER FIVE: FIRM RETREATS

 Percentage Of Firms That Conduct Firm Retreats

 Percentage Of Firms That Conduct Retreats For Particular Practice Groups

 Mean Spending On The Firms' Most Recent Retreats, Based On The Subset Of Firms That Conduct Retreats

 Mean Spending On the Firms' Most Recent Retreats, Per Partner, Based On The Subset Of Firms That Conduct Retreats
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