 |
 |
|
TABLE OF CONTENTS
LIST OF TABLES 3
LIST OF PARTICIPANTS 8
SUMMARY OF MAIN FINDINGS 9
Percentage of Libraries in the Sample Offering a Café, Restaurant, Mobile Food Cart or Vending Machines 9
Annual Sales Volume for the Cafe 9
Reasons for Opening a Cafe 9
Snacks, Breakfast, Lunch and Dinner as a Percentage of Café Revenues 9
Coffee as a Percentage of Total Sales 10
Particular Foods as a Percentage of Sales 10
Price of the Typical Cup of Coffee 10
Staffing the Library Cafe 11
Impact of Food in the Library on Library Maintenance Costs 11
Best Selling Items 11
Policies to Protect the Library from Food 11
Workstations, Wireless Access & the Library Café 11
Percentage of Library Cafes with Outdoor Seating 12
What the Café Serves 12
Did the Library Café Help to Increase Patron Traffic? 12
Vending Machines in the Library 12
Mobile Food Carts & Kiosks for the Library 13
Catering Library Functions 13
Advice to those Contemplating the Start up or Revision of a Library Cafe 13
DIMENSIONS OF THE SAMPLE 14
CHAPTER 1: SCOPE OF FOOD SERVICE OPERATIONS 15
CHAPTER 2: ORIGIN AND MANAGMENT OF FOOD SERVICE OPERATIONS 18
CHAPTER 3: PROFITABILITY OF SPECIFIC MEALS 21
CHAPTER 4: PROFITABILITY OF SPECIFIC FOODS AND DRINKS 22
CHAPTER 5: STAFFING OF FOOD SERVICE OPERATIONS 31
CHAPTER 6: HOURS OF OPERATION 33
CHAPTER 7: EFFECT OF FOOD SERVICE OPERATIONS ON OPERATING COSTS 35
CHAPTER 8: SPECIAL AMENITIES IN LIBRARAY CAFÉS AND RESTAURANTS 38
CHAPTER 9: SPECIFIC FOOD ITEMS SERVED 40
CHAPTER 10: EFFECT OF CAFES AND RESTAURANTS ON LIBRARY VISITATION 46
CHAPTER 11: USE OF VENDING MACHINES, MOBILE KIOSKS, AND CARTS 48
CHAPTER 12: THE LIBRARY CAFÉ OR RESTAURANT AS A CATERER 50
CHAPTER 13: ADVICE TO LIBRARIES ON STARTING A CAFE 51
APPENDIX 1: Institutional Entity for Which Data was Supplied 52
OTHER REPORTS FROM PRIMARY RESEARCH GROUP, INC. 54
LIST OF TABLES
Table A Library Participants 14
Table B Mean, Median, Minimum and Maximum Number of Visitors to the Library in the Past Year 14
Table C Mean, Median, Minimum and Maximum Number of Visitors to the Library in the Past Year, Broken Out by Type of Library 14
Table D Mean, Median, Minimum and Maximum Number of Visitors to the Library in the Past Year, Broken Out by Number of Annual Visitors to the Library 14
Table 1 - 1 Percentage of Libraries that Have a Cafe 15
Table 1 - 2 Percentage of Libraries that Have a Cafe, Broken Out by Type of Library 15
Table 1 - 3 Percentage of Libraries that Have a Cafe, Broken Out by Number of Annual Visitors to the Library 15
Table 1 - 4 Percentage of Libraries that Have a Restaurant 15
Table 1 - 5 Percentage of Libraries that Have a Restaurant, Broken Out by Type of Library 15
Table 1 - 6 Percentage of Libraries that Have a Restaurant, Broken Out by Number of Annual Visitors to the Library 15
Table 1 - 7 Percentage of Libraries that Have a Mobile Cart 16
Table 1 - 8 Percentage of Libraries that Have a Mobile Cart, Broken Out by Type of Library 16
Table 1 - 9 Percentage of Libraries that Have a Mobile Cart, Broken Out by Number of Annual Visitors to the Library 16
Table 1 - 10 Percentage of Libraries that Have Vending Machines 16
Table 1 - 11 Percentage of Libraries that Have Vending Machines, Broken Out by Type of Library 16
Table 1 - 12 Percentage of Libraries that Have Vending Machines, Broken Out by Number of Annual Visitors to the Library 16
Table 1 - 13 Mean, Median, Minimum and Maximum of Total Sales Volume in the Past Year (Calendar or Fiscal) for Cafes in the Library 16
Table 1 - 14 Mean, Median, Minimum and Maximum of Total Sales Volume in the Past Year (Calendar or Fiscal) for Cafes in the Library, Broken Out by Type of Library 17
Table 1 - 15 Mean, Median, Minimum and Maximum of Total Sales Volume in the Past Year (Calendar or Fiscal) for Cafes in the Library, Broken Out by Number of Annual Visitors to the Library 17
When and Why Libraries Started Their Cafés or Restaurants 18
Table 2 - 1 Percentage of Food Operations Run by Various Organizations 19
Table 2 - 2 Percentage of Food Operations Run by Various Organizations, Broken Out by Type of Library 19
Table 2 - 3 Percentage of Food Operations Run by Various Organizations, Broken Out by Number of Annual Visitors to the Library 20
Table 3 - 1 Percentage of Each Meal Type that Generates the Most Income for the Library Food Service Operations 21
Table 3 - 2 Percentage of Each Meal Type that Generates the Most Income for the Library Food Service Operations, Broken Out by Type of Library 21
Table 3 - 3 Percentage of Each Meal Type that Generates the Most Income for the Library Food Service Operations, Broken Out by Number of Annual Visitors to the Library 21
Table 4 - 1 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Coffee 22
Table 4 - 2 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Coffee, Broken Out by Type of Library 22
Table 4 - 3 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Coffee, Broken Out by Number of Annual Visitors to the Library 22
Table 4 - 4 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Salads 23
Table 4 - 5 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Salads, Broken Out by Type of Library 23
Table 4 - 6 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Salads, Broken Out by Number of Annual Visitors to the Library 23
Table 4 - 7 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Yogurt 23
Table 4 - 8 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Yogurt, Broken Out by Type of Library 24
Table 4 - 9 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Yogurt, Broken Out by Number of Annual Visitors to the Library 24
Table 4 - 10 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Fruit 24
Table 4 - 11 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Fruit, Broken Out by Type of Library 24
Table 4 - 12 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Fruit, Broken Out by Broken Out by Number of Annual Visitors to the Library 25
Table 4 - 13 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of “Junk” Foods 25
Table 4 - 14 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of “Junk” Foods, Broken Out by Type of Library 25
Table 4 - 15 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of “Junk” Foods, Broken Out by Number of Annual Visitors to the Library 25
Table 4 - 16 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Sandwiches 26
Table 4 - 17 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Sandwiches, Broken Out by Type of Library 26
Table 4 - 18 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Sandwiches, Broken Out by Number of Annual Visitors to the Library 26
Table 4 - 19 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Cold Drinks 27
Table 4 - 20 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Cold Drinks, Broken Out by Type of Library 27
Table 4 - 21 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Cold Drinks, Broken Out by Number of Annual Visitors to the Library 27
Table 4 - 22 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Bakery Items 27
Table 4 - 23 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Bakery Items, Broken Out by Type of Library 28
Table 4 - 24 Mean, Median, Minimum and Maximum of Percentage of Total Revenues of the Library Café or Restaurant are Accounted for by Sales of Bakery Items, Broken Out by Number of Annual Visitors to the Library 28
Table 4 - 25 Mean, Median, Minimum and Maximum of the Average Price of a Medium-Sized Cup of Coffee Sold in Library Café or Restaurant 28
Table 4 - 26 Mean, Median, Minimum and Maximum of the Average Price of a Medium-Sized Cup of Coffee Sold in Library Café or Restaurant, Broken Out by Type of Library 28
Table 4 - 27 Mean, Median, Minimum and Maximum of the Average Price of a Medium-Sized Cup of Coffee Sold in Library Café or Restaurant, Broken Out by Number of Annual Visitors to the Library 29
Libraries’ Best Selling Food Products 29
Libraries’ Slowest Moving Products 30
Table 5 - 1 Mean, Median, Minimum and Maximum of Number of Full Time Positions, (Measured as FTE’s) Accounted For by Positions in Library Café or Other Library Food Service Operations 31
Table 5 - 2 Mean, Median, Minimum and Maximum of Number of Full Time Positions, (Measured as FTE’s) Accounted For by Positions in Library Café or Other Library Food Service Operations, Broken Out by Type of Library 31
Table 5 - 3 Mean, Median, Minimum and Maximum of Number of Full Time Positions, (Measured as FTE’s) Accounted For by Positions in Library Café or Other Library Food Service Operations, Broken Out by Number of Annual Visitors to the Library 31
Table 5 - 4 Mean, Median, Minimum and Maximum of the Total Annual Cost of Salaries of Employees Who Work in the Café or Restaurant 32
Table 5 - 5 Mean, Median, Minimum and Maximum of the Total Annual Cost of Salaries of Employees Who Work in the Café or Restaurant, Broken Out by Type of Library 32
Table 5 - 6 Mean, Median, Minimum and Maximum of the Total Annual Cost of Salaries of Employees Who Work in the Café or Restaurant, Broken Out by Number of Annual Visitors to the Library 32
School Year Operating Hours of Cafes or Restaurants 33
Summer Operating Hours of Cafes or Restaurants 33
Table 7 - 1 Percentage of Libraries Where Offering Food in the Library has Led to Higher Library Maintenance and Clean-Up Costs 35
Table 7 - 2 Percentage of Libraries Where Offering Food in the Library has Led to Higher Library Maintenance and Clean-Up Costs, Broken Out by Type of Library 35
Table 7 - 3 Percentage of Libraries Where Offering Food in the Library has Led to Higher Library Maintenance and Clean-Up Costs, Broken Out by Number of Annual Visitors to the Library 35
Table 7 - 4 Percentage of Libraries Where Offering Food in the Library has Led to Higher Carpeting, Furnishing or other Décor-Related Costs 35
Table 7 - 5 Percentage of Libraries Where Offering Food in the Library has Led to Higher Carpeting, Furnishing or other Décor-Related Costs, Broken Out by Type of Library 35
Table 7 - 6 Percentage of Libraries Where Offering Food in the Library has Led to Higher Carpeting, Furnishing or other Décor-Related Costs, Broken Out by Number of Annual Visitors to the Library 36
Library Policies For Preventing Food Damage to Library Assets 36
We asked the libraries in the sample to briefly tell us what they did to prevent food and beverages from damaging library assets. Their responses are listed below: 36
Table 8 - 1 Percentage of Library Cafes or Restaurants that are Wireless Hot Spots 38
Table 8 - 2 Percentage of Library Cafes or Restaurants that Are Wireless Hot Spots, Broken Out by Type of Library 38
Table 8 - 3 Percentage of Library Cafes or Restaurants that are Wireless Hot Spots, Broken Out by Number of Annual Visitors to the Library 38
Table 8 - 4 Percentage of Library Cafes or Restaurants that Offer Workstations to Students 38
Table 8 - 5 Percentage of Library Cafes or Restaurants that Offer Workstations to Students, Broken Out by Type of Library 38
Table 8 - 6 Percentage of Library Cafes or Restaurants that Offer Workstations to Students, Broken Out by Annual Visitors to the Library 39
Table 8 - 7 Percentage of Library Cafes or Restaurants that Offer Outdoor Seating 39
Table 8 - 8 Percentage of Library Cafes or Restaurants that Offer Outdoor Seating, Broken Out by Type of Library 39
Table 8 - 9 Percentage of Library Cafes or Restaurants that Offer Outdoor Seating, Broken Out by Number of Annual Visitors to the Library 39
Table 9 - 1 Percentage of Library Cafés or Restaurants that Serve Muffins 40
Table 9 - 2 Percentage of Library Cafés or Restaurants that Serve Muffins, Broken Out by Type of Library 40
Table 9 - 3 Percentage of Library Cafés or Restaurants that Serve Muffins, Broken Out by Number of Annual Visitors to the Library 40
Table 9 - 4 Percentage of Library Cafés or Restaurants that Serve Croissants 40
Table 9 - 5 Percentage of Library Cafés or Restaurants that Serve Croissants, Broken Out by Type of Library 40
Table 9 - 6 Percentage of Library Cafés or Restaurants that Serve Croissants, Broken Out by Annual Visitors to the Library 41
Table 9 - 7 Percentage of Library Cafés or Restaurants that Serve Bagels 41
Table 9 - 8 Percentage of Library Cafés or Restaurants that Serve Bagels, Broken Out by Type of Library 41
Table 9 - 9 Percentage of Library Cafés or Restaurants that Serve Bagels, Broken Out by Number of Annual Visitors to the Library 41
Table 9 - 10 Percentage of Library Cafés or Restaurants that Serve Sandwiches 41
Table 9 - 11 Percentage of Library Cafés or Restaurants that Serve Sandwiches, Broken Out by Type of Library 41
Table 9 - 12 Percentage of Library Cafés or Restaurants that Serve Sandwiches, Broken Out by Number of Annual Visitors to the Library 42
Table 9 - 13 Percentage of Library Cafés or Restaurants that Serve Hot Sandwiches 42
Table 9 - 14 Percentage of Library Cafés or Restaurants that Serve Hot Sandwiches, Broken Out by Type of Library 42
Table 9 - 15 Percentage of Library Cafés or Restaurants that Serve Hot Sandwiches, Broken Out by Number of Annual Visitors to the Library 42
Table 9 - 16 Percentage of Library Cafés or Restaurants that Serve Grilled Sandwiches 42
Table 9 - 17 Percentage of Library Cafés or Restaurants that Serve Grilled Sandwiches, Broken Out by Type of Library 42
Table 9 - 18 Percentage of Library Cafés or Restaurants that Serve Grilled Sandwiches, Broken Out by Number of Annual Visitors to the Library 43
Table 9 - 19 Percentage of Library Cafés or Restaurants that Serve Hamburgers 43
Table 9 - 20 Percentage of Library Cafés or Restaurants that Serve Hamburgers, Broken Out by Type of Library 43
Table 9 - 21 Percentage of Library Cafés or Restaurants that Serve Hamburgers, Broken Out by Number of Annual Visitors to the Library 43
Table 9 - 22 Percentage of Library Cafés or Restaurants that Serve Soup 43
Table 9 - 23 Percentage of Library Cafés or Restaurants that Serve Soup, Broken Out by Type of Library 43
Table 9 - 24 Percentage of Library Cafés or Restaurants that Serve Soup, Broken Out by Number of Annual Visitors to the Library 44
Table 9 - 25 Percentage of Library Cafés or Restaurants Food Service Operations that Serve Main Entrees 44
Table 9 - 26 Percentage of Library Cafés or Restaurants that Serve Main Entrees, Broken Out by Type of Library 44
Table 9 - 27 Percentage of Library Cafés or Restaurants that Serve Main Entrees, Broken Out by Number of Annual Visitors to the Library 44
Table 9 - 28 Percentage of Library Cafés or Restaurants that Serve Yogurt 44
Table 9 - 29 Percentage of Library Cafés or Restaurants that Serve Yogurt, Broken Out by Type of Library 44
Table 9 - 30 Percentage of Library Cafés or Restaurants that Serve Yogurt, Broken Out by Number of Annual Visitors to the Library 45
Table 9 - 31 Percentage of Library Cafés or Restaurants that Serve Popcorn 45
Table 9 - 32 Percentage of Library Cafés or Restaurants that Serve Popcorn, Broken Out by Type of Library 45
Table 9 - 33 Percentage of Library Cafés or Restaurants that Serve Popcorn, Broken Out by Number of Annual Visitors to the Library 45
Table 10 - 1 Percentage of Library Cafés or Restaurants that Have Been Successful in Increasing the Number of Patrons Visiting the Library 46
Table 10 - 2 Percentage of Library Cafés or Restaurants that Have Been Successful in Increasing the Number of Patrons Visiting the Library, Broken Out by Type of Library 46
Table 10 - 3 Percentage of Library Cafés or Restaurants that Have Been Successful in Increasing the Number of Patrons Visiting the Library, Broken Out by Number of Annual Visitors to the Library 46
Table 10 - 4 Percentage of Libraries for Whom Operating a Café in the Library has Led Patrons to Spend More Time in the Library 46
Table 10 - 5 Percentage of Libraries for Whom Operating a Café in the Library has Led Patrons to Spend More Time in the Library, Broken Out by Type of Library 46
Table 10 - 6 Percentage of Libraries for Whom Operating a Café in the Library has Led Patrons to Spend More Time in the Library, Broken Out by Number of Annual Visitors to the Library 47
Table 11 - 1 Percentage of Libraries that Have Vending Machines in Any of Their Buildings 48
Table 11 - 2 Percentage of Libraries that Have Vending Machines in Any of Their Buildings, Broken Out by Type of Library 48
Table 11 - 3 Percentage of Libraries that Have Vending Machines in Any of Their Buildings, Broken Out by Number of Annual Visitors to the Library 48
Table 11 - 4 Mean, Median, Minimum and Maximum of the Number of Vending Machines Libraries Have In All of Their Locations and Buildings 48
Table 11 - 5 Mean, Median, Minimum and Maximum of the Number of Vending Machines Libraries Have In All of Their Locations and Buildings, Broken Out by Type of Library 48
Table 11 - 6 Mean, Median, Minimum and Maximum of the Number of Vending Machines Libraries Have In All of Their Locations and Buildings, Broken Out by Number of Annual Visitors to the Library 49
Table 11 - 7 Percentage of Libraries that Have Mobile Kiosks or Carts to Serve Out of the Way Places in the Library 49
Table 11 - 8 Percentage of Libraries that Have Mobile Kiosks or Carts to Serve Out of the Way Places in the Library, Broken Out by Type of Library 49
Table 11 - 9 Percentage of Libraries that Have Mobile Kiosks or Carts to Serve Out of the Way Places in the Library, Broken Out by Number of Annual Visitors to the Library 49
Table 12 - 1 Percentage of Library Cafes or Restaurants that Cater Library Functions 50
Table 12 - 2 Percentage of Library Cafes or Restaurants that Cater Library Functions, Broken Out by Type of Library 50
Table 12 - 3 Percentage of Library Cafes or Restaurants that Cater Library Functions, Broken Out by Number of Annual Visitors to the Library 50
Table 13 - 1 Percentage of Libraries Offering Various Kinds of Advice to Similarly Situated Libraries Wanting to Start a Library Cafe 51
Table 13 - 2 Percentage of Libraries Offering Various Kinds of Advice to Similarly Situated Libraries Wanting to Start a Library Cafe, Broken Out by Type of Library 51
Table 13 - 3 Percentage of Libraries Offering Various Kinds of Advice to Similarly Situated Libraries Wanting to Start a Library Cafe, Broken Out by Number of Annual Visitors to the Library 51
LIST OF PARTICIPANTS
Helm-Cravens Library, Western Kentucky
University
Rockwall County Library
Champaign County Library
Albertsons Library, Boise State University
Howell Carnegie Library
Scottsdale Public Library
Georgetown Public Library
James A. Michener Library, BCFL
Joseph T. Simpson Public Library
Virginia Beach Central Library
Barton County Community College Library
Salina Public Library
Clearwater Public Library
Waverly Branch Library
Kansas City Kansas Community College Library
Santa Barbara City College, Luria Library
Alameda Free Library
Mohave Community College Library (4 branches)
Horry County Memorial Library
American International College
Northcentral Technical College Library
David O. McKay Library
Gogebic Community College
University Of Detroit Mercy Dental Library
Toledo-Lucas County Public Library
Grainfield City Library
Alameda Free Public Library
Frisco Public Library
Richardson Public Library
Santa Monica Public Library
Hernando Public Library
Germantown Library
McGovern Library
Topeka and Shawnee County Public Library
Pikes Peak Library District
Wood County District Public Library
Main Library - Central Arkansas Library System
College of DuPage Library
University of Texas, Arlington
Back
© Primary Research Group 
