TABLE OF CONTENTS

INTRODUCTION	5
THE VERMONT HISTORICAL SOCIETY	8
BASIC DESCRIPTION OF THE VERMONT HISTORICAL SOCIETY	8
STAFF IN MARKETING FUNCTIONS	8
THE VERMONT HISTORICAL SOCIETY’S ROLE IN TOURISM	9
THE SOCIETY’S WEBSITE	9
DIGITIZATION	9
DRAMATICALLY SUCCESSFUL NEW FUNDRAISING EFFORT	10
THE COMMUNITY HISTORY PROJECT	10
THE VERMONT HISTORY EXPO	11
ADVICE TO OTHER ORGANIZATIONS	12
HOOK’S HISTORICAL DRUG STORE AND PHARMACY	13
BASIC DESCRIPTION OF HOOK’S HISTORICAL DRUG STORE AND PHARMACY	13
DISTANCE LEARNING	14
SUMMER CAMP	14
DIRECT MAIL & SPACE ADVERTISING	14
WEBSITE	14
MONTICELLO	15
BASIC DESCRIPTION OF THE THOMAS  JEFFERSON FOUNDATION	15
SCOPE OF THE THOMAS JEFFERSON  FOUNDATION’S ACTIVITIES	15
DIMENSIONS OF THE FOUNDATION	15
IMPACT OF GEOGRAPHY ON MARKETING	16
DECLINING ATTENDANCE	16
THE FOUNDATION’S PUBLISHING ARM	17
MARKETING	17
WEB MARKETING	18
TRADITIONAL ADVERTISING VEHICLES	18
REVAMPED CATALOG	18
MARKETING TO SCHOOLS	19
MARKETING IN EUROPE	19
PATRIMONY ISSUE	20
ADVICE FOR OTHER ORGANIZATIONS	20
THE MUSEE CONTI	21
BASIC DESCRIPTION OF THE MUSEE CONTI	21
ORIGINS OF THE WAX MUSEUM	21
ATTENDANCE	21
MARKETING EFFORTS	22
THE MUSEUM’S WEBSITE	22
THE BOSTONIAN SOCIETY	23
BASIC DESCRIPTION OF THE BOSTONIAN SOCIETY	23
MARKETING	23
EXHIBITS	23
MERCHANDISE SALES	24
VISITORS	24
RENTAL OF FACILITIES	24
DIGITIZATION OF THE SOCIETY’S ASSETS	24
ADVICE FOR SIMILAR ORGANIZATIONS	25
THE DITTRICK MEDICAL  HISTORY CENTER	26
BASIC DESCRIPTION OF THE DITTRICK MEDICAL  HISTORY CENTER	26
NEW COLLECTION RELATED TO CONTRACEPTIVE HISTORY	26
THE ACQUISITION OF THE PERCEY SKUY COLLECTION	27
MARKETING OF THE MUSEUM	27
WEBSITE	28
EMAIL MARKETING	29
THE MEDICAL MUSEUM ASSOCIATION & OTHER PARTNERS	29
LONDON AS MEDICAL MUSEUM MECCA	30
ORIGINS OF VISITORS TO THE MUSEUM	30
BUDGET & EMPLOYEES	31
LECTURES & SPECIAL EVENTS	31
ADVICE	31
THE BAND MUSEUM	33
GENERAL DESCRIPTION OF THE BAND MUSEUM	33
ORIGINAL 1940s DRUG STORE	34
MARKETING EFFORTS	34
THE BELMONT MANSION	36
HISTORIC BACKGROUND OF THE BELMONT MANSION	36
ANNUAL BUDGET	36
MARKETING	37
SPECIAL EVENTS MARKETING	37
MARKETING TO BANK TRAVEL GROUPS	37
CHRISTMAS SEASON TRAVEL	38
DIRECT MAIL, PRESS & PUBLICITY	38
WEBSITE	38
ADVICE FOR OTHER HISTORIC SITES	39
THE ATARI VIRTUAL MUSEUM	40
BASIC DESCRIPTION OF THE ATARI VIRTUAL MUSEUM	40
MORE THAN PLAYING GAMES	40
VISITORS TO THE SITE	41
MARKETING	41
ADVICE	41
IMPLICATIONS OF THE ATARI VIRTUAL MUSEUM FOR OTHERS	41
THE KANSAS STATE HISTORICAL SOCIETY	43
BASIC DESCRIPTION OF THE KANSAS STATE  HISTORICAL SOCIETY	43
BUDGET & SITE ADMISSIONS	43
RESEARCH CENTER & DIGITIZATION OF ARCHIVES	43
REACH OUT TO MEMBERSHIP	44
RELATIONS WITH LOCAL KANSAS HISTORICAL SOCIETIES	44
HISTORICAL TOURISM	44
RESULTS OF RECENT MARKET RESEARCH STUDY	45
THE COMPUTER HISTORY MUSEUM	46
BASIC DESCRIPTION OF THE COMPUTER HISTORY MUSEUM	46
MARKETING SPECIFIC EXHIBITS	46
LECTURES & SPECIAL EVENTS	47
GIFT SHOP	47
WEB PRESENCE	47
COOPERATION WITH INDUSTRY ASSOCIATIONS	48
ADVICE TO OTHER MARKETERS	48
THE MUSEUM OF AMERICAN  FINANCIAL HISTORY	49
BASIC DESCRIPTION OF THE MUSEUM OF AMERICAN FINANCIAL HISTORY	49
IMPACT OF THE EVENTS OF 9/11 ON MUSEUM ATTENDANCE	50
REACH OUT TO STUDENTS	50
EXHIBITS	50
MARKETING EFFORTS	51
THE MUSEUMS OF LOWER MANHATTAN MARKETING CAMPAIGN	51
PARTNERSHIPS	52
USE OF PR AGENCIES	53
ADVICE	53
THE ATLANTA HISTORY CENTER	54
BASIC DESCRIPTION OF THE ATLANTA HISTORY CENTER	54
MEMBERSHIP COST & BENEFITS	54
EVENTS MARKETING	54
DIMENSIONS OF THE STAFF	55
INCREASING ATTENDANCE	56
WEB MARKETING STRATEGY	56
THE BLOCKBUSTER LECTURE AS MARKETING TOOL	56
EXHIBITS WITH AN INTERACTIVE TOUCH	57
PARTNERSHIPS	57
MAJOR RENOVATIONS	57
ADDITIONAL SOURCES OF REVENUE	58
FOR THE FUTURE	58
THE DENVER PUBLIC LIBRARY & THE EVANSVILLE PUBLIC LIBRARY	59
THE ROLE OF THE PUBLIC LIBRARY IN HISTORIC PRESERVATION	59
CAPTURING LOCAL HISTORY AT THE EVANSVILLE PUBLIC LIBRARY	60
OTHER REPORTS FROM PRIMARY RESEARCH GROUP INC.	64
RETIREMENT LOCATION PLANS OF AMERICANS AGED 50 AND OVER	64
GAMBLING HABITS OF AMERICANS AGED 50 AND OVER	64
DOMESTIC TRAVEL AND VACATION PLANS OF AMERICANS AGED 50  AND OVER	64
FOREIGN TRAVEL AND VACATION PLANS OF AMERICANS AGED 50  AND OVER	65
HOTEL AND MOTEL CHAINS: BRAND-NAME RECOGNITION & EVALUATION BY AMERICANS AGED 50 AND OVER	65
HOW AMERICANS AGED 50 AND OVER VIEW CRUISES AND CRUISE  SHIP LINES	65
BEST PRACTICES OF PUBLIC LIBRARY INFORMATION  TECHNOLOGY DIRECTORS	66
TRAINING COLLEGE STUDENTS IN INFORMATION LITERACY: PROFILES OF HOW COLLEGES TEACH THEIR STUDENTS TO USE ACADEMIC LIBRARIES	66
CREATING THE VIRTUAL REFERENCE SERVICE	67
PRIVATE COLLEGE INFORMATION TECHNOLOGY BENCHMARKS	67
LAW LIBRARY BENCHMARKS, 2004-05 EDITION	67
THE SURVEY OF ACADEMIC LIBRARIES, 2004 EDITION	68
LICENSING AND COPYRIGHT MANAGEMENT: BEST PRACTICES OF COLLEGE, SPECIAL, AND RESEARCH LIBRARIES	68
CREATING THE DIGITAL ACADEMIC LIBRARY:	69

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