Table Of Contents
List of Tables	3
METHODOLOGY	17
THE QUESTIONNAIRE	18
HOW TO USE THE DATA	19
SUMMARY OF MAIN FINDINGS	20
Frequency of Student Visits to the College Bookstore	20
Mean Spending By Students in the Sample in the College Bookstore in the Past Semester	20
Percentage of Total Book Spending Accounted for by Spending at the College Bookstore	21
Student Evaluation of College Bookstore Prices	21
Student Evaluation of the Breadth of Offerings at the College Bookstore	22
Student Evaluation of the College Bookstore Policy on Returns	22
Student Evaluation on the Helpfulness of College Bookstore Personnel	22
Student Evaluation on the Quality of Chairs, Lighting, Bookstore Cafes or other Creature Comforts Available in the College Bookstore	23
Student Evaluation of the Hours of Operation and General Accessibility of the College Bookstore	23
Student Comparison of Buying Books at the College Bookstore vs. Buying Books at Amazon.Com	23
Student Comparison of Buying Books at the College Bookstore vs. Buying Books their Favorite Online Bookseller other than  Amazon.Com	24
Chapter One: Student Use of the Bookstore	25
Chapter Two: Student Spending in the Bookstore	31
Chapter Three: Purchases at the Bookstore as a Percentage of Total Spending	37
Chapter Four: Bookstore Prices	49
Chapter Five: Service Concerning Prices	54
Chapter Six: Service Concerning the Breadth of Offerings	61
Chapter Seven: Service Concerning the Returns Policy	68
Chapter Eight: Service Concerning the Helpfulness of Bookstore Personnel	75
Chapter Nine: Service Concerning the Time it Takes to Get Things Done	82
Chapter Ten: Service Concerning Comforts	89
Chapter Eleven: Service Concerning Accessibility	96
Chapter Twelve: Comparison of Amazon.com to the College Bookstore	103
Chapter Thirteen: Comparison of Other Online Booksellers to the College Bookstore	110
Chapter Fourteen: Comparison of Local Bookstores to the College Bookstore	118
OTHER REPORTS FROM PRIMARY RESEARCH GROUP INC.	125

 
List of Tables
Table 1.1:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore	25
Table 1.2:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Age of the Student	25
Table 1.3:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Population Intensity of the Place of Origin	25
Table 1.4:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Geographic Region of Origin of the Student	25
Table 1.5:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Freshmen, Sophomores, Juniors & Seniors	26
Table 1.6:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	26
Table 1.7:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Level of Religiosity of the Student	27
Table 1.8:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by The Political Views of the Student	27
Table 1.9:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Grade Point Average or Equivalent	28
Table 1.10:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Academic Major or Focus	28
Table 1.11:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Gender of the Student	28
Table 1.12:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Public and Private College Students	29
Table 1.13:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Type of College Living Arrangement	29
Table 1.14:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Student Employment Situation	29
Table 1.15:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Type of College	30
Table 1.16:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Size of Enrollment of College	30
Table 1.17:	Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended	30
Table 2.1:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester	31
Table 2.2:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Age of the Student	31
Table 2.3:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Population Intensity of the Place of Origin	31
Table 2.4:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Geographic Region of Origin of the Student	31
Table 2.5:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Freshmen, Sophomores, Juniors & Seniors	32
Table 2.6:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	32
Table 2.7:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Level of Religiosity of the Student	33
Table 2.8:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by The Political Views of the Student	33
Table 2.9:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Grade Point Average or Equivalent	34
Table 2.10:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Academic Major or Focus			34
Table 2.11:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Gender of the Student	34
Table 2.12:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Public and Private College Students	35
Table 2.13:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Type of College Living Arrangement	35
Table 2.14:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Student Employment Situation	35
Table 2.15:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Type of College	36
Table 2.16:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Size of Enrollment of College	36
Table 2.17:	Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended	36
Table 3.1:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore			37
Table 3.2:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Age of the Student	37
Table 3.3:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Population Intensity of the Place of Origin	37
Table 3.4:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Geographic Region of Origin of the Student	38
Table 3.5:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Freshmen, Sophomores, Juniors & Seniors	39
Table 3.6:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	39
Table 3.7:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Level of Religiosity of the Student	40
Table 3.8:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by The Political Views of the Student	42
Table 3.9:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Grade Point Average or Equivalent	42
Table 3.10:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Academic Major or Focus	43
Table 3.11:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Gender of the Student	44
Table 3.12:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Public and Private College Students	44
Table 3.13:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Type of College Living Arrangement	45
Table 3.14:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Student Employment Situation	46
Table 3.15:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Type of College	46
Table 3.16:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Size of Enrollment of College	47
Table 3.17:	Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended	47
Table 4.1:	Student Views on the Prices at the college Bookstore	49
Table 4.2:	Student Views on the Prices at the college Bookstore, Broken Out by Age of the Student	49
Table 4.3:	Student Views on the Prices at the college Bookstore, Broken Out by Population Intensity of the Place of Origin	49
Table 4.4:	Student Views on the Prices at the college Bookstore, Broken Out by Geographic Region of Origin of the Student	49
Table 4.5:	Student Views on the Prices at the college Bookstore, Broken Out by Freshmen, Sophomores, Juniors & Seniors	50
Table 4.6:	Student Views on the Prices at the college Bookstore, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	50
Table 4.7:	Student Views on the Prices at the college Bookstore, Broken Out by Level of Religiosity of the Student	50
Table 4.8:	Student Views on the Prices at the college Bookstore, Broken Out by The Political Views of the Student	51
Table 4.9:	Student Views on the Prices at the college Bookstore, Broken Out by Grade Point Average or Equivalent	51
Table 4.10:	Student Views on the Prices at the college Bookstore, Broken Out by Academic Major or Focus	51
Table 4.11:	Student Views on the Prices at the college Bookstore, Broken Out by Gender of the Student	51
Table 4.12:	Student Views on the Prices at the college Bookstore, Broken Out by Public and Private College Students	52
Table 4.13:	Student Views on the Prices at the college Bookstore, Broken Out by Type of College Living Arrangement	52
Table 4.14:	Student Views on the Prices at the college Bookstore, Broken Out by Student Employment Situation	52
Table 4.15:	Student Views on the Prices at the college Bookstore, Broken Out by Type of College	53
Table 4.16:	Student Views on the Prices at the college Bookstore, Broken Out by Size of Enrollment of College	53
Table 4.17:	Student Views on the Prices at the college Bookstore, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended	53
Table 5.1:	Student Rating of the Service of the College Bookstore Concerning Prices			54
Table 5.2:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Age of the Student	54
Table 5.3:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Population Intensity of the Place of Origin	54
Table 5.4:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Geographic Region of Origin of the Student	55
Table 5.5:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Freshmen, Sophomores, Juniors & Seniors	55
Table 5.6:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	55
Table 5.7:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Level of Religiosity of the Student	56
Table 5.8:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by The Political Views of the Student	56
Table 5.9:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Grade Point Average or Equivalent	57
Table 5.10:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Academic Major or Focus	57
Table 5.11:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Gender of the Student	57
Table 5.12:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Public and Private College Students	58
Table 5.13:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Type of College Living Arrangement	58
Table 5.14:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Student Employment Situation	59
Table 5.15:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Type of College	59
Table 5.16:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Size of Enrollment of College	59
Table 5.17:	Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended	60
Table 6.1:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings	61
Table 6.2:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Age of the Student	61
Table 6.3:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Population Intensity of the Place of Origin				61
Table 6.4:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Geographic Region of Origin of the Student			62
Table 6.5:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Freshmen, Sophomores, Juniors & Seniors				62
Table 6.6:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	62
Table 6.7:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Level of Religiosity of the Student	63
Table 6.8:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by The Political Views of the Student	63
Table 6.9:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Grade Point Average or Equivalent	64
Table 6.10:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Academic Major or Focus	64
Table 6.11:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Gender of the Student	64
Table 6.12:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Public and Private College Students	65
Table 6.13:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Type of College Living Arrangement	65
Table 6.14:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Student Employment Situation	66
Table 6.15:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Type of College	66
Table 6.16:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Size of Enrollment of College	66
Table 6.17:	Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended	67
Table 7.1:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy	68
Table 7.2:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Age of the Student	68
Table 7.3:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Population Intensity of the Place of Origin	68
Table 7.4:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Geographic Region of Origin of the Student	69
Table 7.5:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Freshmen, Sophomores, Juniors & Seniors	69
Table 7.6:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	69
Table 7.7:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Level of Religiosity of the Student	70
Table 7.8:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by The Political Views of the Student	70
Table 7.9:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Grade Point Average or Equivalent	71
Table 7.10:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Academic Major or Focus	71
Table 7.11:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Gender of the Student	71
Table 7.12:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Public and Private College Students	72
Table 7.13:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Type of College Living Arrangement	72
Table 7.14:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Student Employment Situation	73
Table 7.15:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Type of College	73
Table 7.16:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Size of Enrollment of College	73
Table 7.17:	Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended	74
Table 8.1:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel	75
Table 8.2:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Age of the Student	75
Table 8.3:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Population Intensity of the Place of Origin	75
Table 8.4:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Geographic Region of Origin of the Student	76
Table 8.5:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Freshmen, Sophomores, Juniors & Seniors	76
Table 8.6:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	76
Table 8.7:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Level of Religiosity of the Student	77
Table 8.8:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by The Political Views of the Student	77
Table 8.9:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Grade Point Average or Equivalent	78
Table 8.10:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Academic Major or Focus	78
Table 8.11:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Gender of the Student	78
Table 8.12:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Public and Private College Students	79
Table 8.13:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Type of College Living Arrangement	79
Table 8.14:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Student Employment Situation	80
Table 8.15:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Type of College	80
Table 8.16:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Size of Enrollment of College	80
Table 8.17:	Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended	81
Table 9.1:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done	82
Table 9.2:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Age of the Student	82
Table 9.3:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Population Intensity of the Place of Origin	82
Table 9.4:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Geographic Region of Origin of the Student	83
Table 9.5:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Freshmen, Sophomores, Juniors & Seniors	83
Table 9.6:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	83
Table 9.7:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Level of Religiosity of the Student	84
Table 9.8:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by The Political Views of the Student	84
Table 9.9:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Grade Point Average or Equivalent	85
Table 9.10:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Academic Major or Focus	85
Table 9.11:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Gender of the Student	85
Table 9.12:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Public and Private College Students	86
Table 9.13:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Type of College Living Arrangement	86
Table 9.14:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Student Employment Situation			87
Table 9.15:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Type of College	87
Table 9.16:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Size of Enrollment of College				87
Table 9.17:	Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended	88
Table 10.1:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,	89
Table 10.2:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Age of the Student	89
Table 10.3:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Population Intensity of the Place of Origin	89
Table 10.4:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Geographic Region of Origin of the Student	90
Table 10.5:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Freshmen, Sophomores, Juniors & Seniors	90
Table 10.6:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	90
Table 10.7:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Level of Religiosity of the Student	91
Table 10.8:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by The Political Views of the Student	91
Table 10.9:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Grade Point Average or Equivalent	92
Table 10.10:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Academic Major or Focus	92
Table 10.11:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Gender of the Student	92
Table 10.12:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Public and Private College Students	93
Table 10.13:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Type of College Living Arrangement	93
Table 10.14:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Student Employment Situation	94
Table 10.15:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Type of College			94
Table 10.16:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Size of Enrollment of College	94
Table 10.17:	Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended	95
Table 11.1:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation	96
Table 11.2:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Age of the Student	96
Table 11.3:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Population Intensity of the Place of Origin	96
Table 11.4:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Geographic Region of Origin of the Student	97
Table 11.5:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Freshmen, Sophomores, Juniors & Seniors	97
Table 11.6:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	97
Table 11.7:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Level of Religiosity of the Student	98
Table 11.8:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by The Political Views of the Student	98
Table 11.9:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Grade Point Average or Equivalent	99
Table 11.10:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Academic Major or Focus				99
Table 11.11:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Gender of the Student	99
Table 11.12:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Public and Private College Students	100
Table 11.13:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Type of College Living Arrangement	100
Table 11.14:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Student Employment Situation	101
Table 11.15:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Type of College	101
Table 11.16:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Size of Enrollment of College	101
Table 11.17:	Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended	102
Table 12.1:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books	103
Table 12.2:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Age of the Student	103
Table 12.3:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Population Intensity of the Place of Origin	103
Table 12.4:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Geographic Region of Origin of the Student	104
Table 12.5:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Freshmen, Sophomores, Juniors & Seniors	104
Table 12.6:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	104
Table 12.7:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Level of Religiosity of the Student	105
Table 12.8:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by The Political Views of the Student	105
Table 12.9:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Grade Point Average or Equivalent	106
Table 12.10:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Academic Major or Focus	106
Table 12.11:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Gender of the Student	106
Table 12.12:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Public and Private College Students	107
Table 12.13:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Type of College Living Arrangement	107
Table 12.14:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Student Employment Situation	108
Table 12.15:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Type of College	108
Table 12.16:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Size of Enrollment of College	108
Table 12.17:	Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended	109
Table 13.1:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books	110
Table 13.2:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Age of the Student	110
Table 13.3:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Population Intensity of the Place of Origin	110
Table 13.4:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Geographic Region of Origin of the Student	111
Table 13.5:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Freshmen, Sophomores, Juniors & Seniors	111
Table 13.6:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	111
Table 13.7:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Level of Religiosity of the Student	112
Table 13.8:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by The Political Views of the Student	113
Table 13.9:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Grade Point Average or Equivalent	113
Table 13.10:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Academic Major or Focus	114
Table 13.11:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Gender of the Student	114
Table 13.12:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Public and Private College Students	114
Table 13.13:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Type of College Living Arrangement	115
Table 13.14:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Student Employment Situation	115
Table 13.15:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Type of College	116
Table 13.16:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Size of Enrollment of College	116
Table 13.17:	Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended				117
Table 14.1:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books	118
Table 14.2:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Age of the Student	118
Table 14.3:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Population Intensity of the Place of Origin	118
Table 14.4:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Geographic Region of Origin of the Student	119
Table 14.5:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Freshmen, Sophomores, Juniors & Seniors	119
Table 14.6:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Broken Out by Income Level of the Student’s Family of Origin	119
Table 14.7:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Level of Religiosity of the Student	120
Table 14.8:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by The Political Views of the Student	120
Table 14.9:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Grade Point Average or Equivalent	121
Table 14.10:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Academic Major or Focus	121
Table 14.11:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Gender of the Student	121
Table 14.12:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Public and Private College Students	122
Table 14.13:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Type of College Living Arrangement	122
Table 14.14:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Student Employment Situation	123
Table 14.15:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Type of College	123
Table 14.16:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Size of Enrollment of College	123
Table 14.17:	Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended				124

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