The Survey of College Marketing Programs, 2002 Edition  (2 Volumes)

Volume 1:     Electronic Marketing & Use of Consultants

Volume 2:     Print Advertising and Management Practices

This special report on college marketing practices is based on interviews with 92 randomly selected colleges in the USA, 
including 11 major research universities, 21 masters-granting institutions, 25 community colleges, 5 doctoral-level 
colleges and 22 BA-level institutions, among others.  The report gives detailed data about college marketing practices 
in the following areas:  virtual tours, internet marketing, the electronic & print viewbook, billboard advertising, use 
of market research, advertising and public relations firms, radio & television advertising, direct mail, newspaper and 
magazine advertising, use of surveys by colleges, use of sponsored visits, trends in visits to guidance counselors, and 
other facets of college enrollment marketing.  Data is broken out by size and type of college, as well as Carnegie 
Classification of the college.
Publication Date: October 2001/Price: $244.50/ISBN#: 1-57440-051-7
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The Survey of Financial Aid Officers, 2000 Edition
The 2000 edition of The Survey of Financial Aid Officers offers updated data on loans and scholarships, work study and 
graduate assistantships, financial aid staff, technology used in financial aid offices and more.
Publication Date: July 2000/Price: $82.50/ISBN#: 1-57440-045-2
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Profiles of College and University Efforts to Rent Facilities and Services for Special Events and Camps
Profiles of College and University Efforts to Rent Facilities and Services for Camps, Conferences and Other Special 
Events details the ways in which colleges and universities have benefited from increased demand for facilities and 
service rentals.  The report is based on in-depth interviews with administrators that handle facilities rental and 
events planning at their respective institutions, including directors of conferences and special events, facility 
reservations coordinators, athletic directors and others charged with renting campus facilities and services to 
outside organizations.  Primary Research Group asked the administrators questions about the types of facilities 
available, the types of events held at the facilities, costs and revenues, marketing efforts, potential areas of growth 
and much, much more.  Publication Date: March 2000/Price: $89.50/ISBN: 1-57440-046-0
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Corporate Demand for Information Technology Courses from Colleges and Technical Institutes
The information technology economy is booming and available IT jobs greatly exceed the supply of qualified 
applicants.  Colleges across the country are trying to meet national needs by developing specific training programs 
for private industry and government agencies, and also gearing their existing academic programs toward the needs 
of the new economy without sacrificing academic integrity.  This special report is based on interviews with more 
than 125 major and medium-sized companies and government agencies across the country (mean number of 
employees: 3,335) about their policies and plans regarding IT courses from colleges.  The data in the report is
broken out by size and type of company so that college marketers can focus their efforts on the most worthwhile 
prospects.  The report also profiles the cutting-edge efforts of community and four-year colleges, as well as of 
universities, to develop programs and courses in information technology for American business.
Publication Date: March 2000/Price: $99.50/ISBN#: 1-57440-044-4
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The Survey of Adult and Continuing Education Programs in Higher Education - Volumes 1&2
This special 2-volume report gives a broad range of data about the plans, operations, cost structure, course offerings, 
personnel policies, distance learning technologies, and other facets of a random sample of 70 college adult education 
programs.  Volume 1 offers a detailed look into the revenues and expenditures of the the distance learning programs 
that participated in the survey.  Volume 2 covers the business practices, medium technologies used, and curriculum
offered by the distance learning programs that participated in the survey.
Publication date: November 1999/Price: $183.50 )/ISBN#: 1-57440-037-1
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The Survey of Adult and Continuing Education Programs in Higher Education - Volume 1
This special 2-volume report gives a broad range of data about the plans, operations, cost structure, course offerings, 
personnel policies, distance learning technologies, and other facets of a random sample of 70 college adult education 
programs.  Volume 1 offers a detailed look into the revenues and expenditures of the the distance learning programs 
that participated in the survey.
Publication date: November 1999/Price: $110.00/ISBN#: 1-57440-037-1
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The Survey of Adult and Continuing Education Programs in Higher Education - Volume 2
This special 2-volume report gives a broad range of data about the plans, operations, cost structure, course offerings, 
personnel policies, distance learning technologies, and other facets of a random sample of 70 college adult education 
programs.  Volume 2 covers business practices, medium technologies used, and the curriculum offered by the 
distance learning programs that participated in the survey.
Publication date: November 1999/Price: $110.00 /ISBN#: 1-57440-037-1
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Copyright Information Purchasing and Usage:  Best Practices of American Corporations
This study looks closely at how American companies buy and use books, directories, CD-ROM and online
databases, journals, magazines, and web-based information services.  The study looks at the practices of
leading American companies and government agencies such as Ford Motor Company, Compaq, AAB,
Microsoft, the US Department of State and others.  Gives advice on developing digital resources, monitoring
information usage, negotiating contracts with information providers, content procurement strategies,
internal pricing and other issues. Publication Date: September 9, 2001.
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The Distance Learning and Adult and Continuing Education Compendium
The Distance Learning and Adult and Continuing Education Compendium encompasses six Primary Research Group 
reports, which, collectively, present an overview of the distance learning and adult and continuing education arenas 
that spans the past several years.  The individual reports are: The Survey of Distance Learning Programs in Higher 
Education (1998 and 1999 editions), Profiles of College and University Distance Learning Programs, The Survey of 
Adult and Continuing Education Programs in Higher Education, The Adult and Continuing Education Business Report 
and Corporate/Government Partnerships with Higher Education in Training and Human Resource Development.
Six reports (seven volumes)/Price: $795.00
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The Survey of College Admissions Offices
The Survey of College Admissions Offices covers every aspect of college admissions. Based on a random phone and 
mail survey of 100 college admissions officers, the report provides data on admissions policies; enrollment growth 
rates of specific racial, ethnic, gender, and age groups; the latest technologies used in admissions offices and in the 
application process; and much more. More than 225 tables explore the politics and practices of admissions offices 
at colleges throughout the United States. The data is broken down by type of control of the college (public/private),
level of the college (two-year/four-year), and number of full-time students enrolled in the college, providing 
admissions officers with a powerful benchmarking tool.
Publication date: August 1999/Price: $93.50/ISBN#: 1-57440-035-5
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The Survey of College Administrators in Charge of Renting Facilities for Camps, Conferences 
& Special Events - Volumes 1&2
Colleges are increasingly leveraging their existing assets and generating revenues by renting their facilities for camps, 
conferences, weddings, athletic events, and other special events. The Survey of College Administrators in Charge of 
Renting Facilities for Camps, Conferences, and Special Events provides a road map to the nature of such programs, 
costs and revenues, marketing and operational approaches, position in the overall events and conference market, and
prospects for the future. As the knowledge-based economy takes off, colleges and universities will be viewed increasingly 
as community assets, and often ideal locations for camps, seminars, conferences, and even weddings. Community 
colleges, state colleges and universities, and private colleges and universities all have potential for participating in this 
promising market, often by leveraging their educational and facilities management expertise.
Publication Date: August 1999/ISBN#: 1-57440-032-0
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The Survey of College Administrators in Charge of Renting Facilities for Camps, Conferences 
& Special Events - Volume 1
Colleges are increasingly leveraging their existing assets and generating revenues by renting their facilities for camps, 
conferences, weddings, athletic events, and other special events. The Survey of College Administrators in Charge of 
Renting Facilities for Camps, Conferences, and Special Events provides a road map to the nature of such programs, 
costs and revenues, marketing and operational approaches, position in the overall events and conference market, and
prospects for the future. As the knowledge-based economy takes off, colleges and universities will be viewed increasingly 
as community assets, and often ideal locations for camps, seminars, conferences, and even weddings. Community 
colleges, state colleges and universities, and private colleges and universities all have potential for participating in this 
promising market, often by leveraging their educational and facilities management expertise.
Publication Date: August 1999/ISBN#: 1-57440-032-0
Price: $90.00 Add to Shopping Cart | View Shopping Cart

The Survey of College Administrators in Charge of Renting Facilities for Camps, Conferences 
& Special Events - Volume 2
Colleges are increasingly leveraging their existing assets and generating revenues by renting their facilities for camps, 
conferences, weddings, athletic events, and other special events. The Survey of College Administrators in Charge of 
Renting Facilities for Camps, Conferences, and Special Events provides a road map to the nature of such programs, 
costs and revenues, marketing and operational approaches, position in the overall events and conference market, and
prospects for the future. As the knowledge-based economy takes off, colleges and universities will be viewed increasingly 
as community assets, and often ideal locations for camps, seminars, conferences, and even weddings. Community 
colleges, state colleges and universities, and private colleges and universities all have potential for participating in this 
promising market, often by leveraging their educational and facilities management expertise.
Publication Date: August 1999/ISBN#: 1-57440-032-0
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The Survey of College Food Service Plans - Volumes 1&2
The Survey of College Food Service Plans explores a number of concerns related to food services in higher education. 
Volume I of the two-volume study covers food service revenues, while volume II covers food service management 
practices. Based on a survey of 40 college food service program, and with hundreds of tables of data, the study makes 
an ideal benchmarking resource for food service administrators. The data is presented by level of the college (two-year
/four-year) and number of full-time students enrolled.
Publication date: June 1999/Price: $210.00 /ISBN#: 1-57440-029-0
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The Survey of College Food Service Plans - Volume 1
The Survey of College Food Service Plans explores a number of concerns related to food services in higher education. 
Volume I of the two-volume study covers food service revenues, while volume II covers food service management 
practices. Based on a survey of 40 college food service program, and with hundreds of tables of data, the study makes 
an ideal benchmarking resource for food service administrators. The data is presented by level of the college (two-year
/four-year) and number of full-time students enrolled.
Publication date: June 1999/Price: $125.00 /ISBN#: 1-57440-029-0
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The Survey of College Food Service Plans - Volume 2
The Survey of College Food Service Plans explores a number of concerns related to food services in higher education. 
Volume I of the two-volume study covers food service revenues, while volume II covers food service management 
practices. Based on a survey of 40 college food service program, and with hundreds of tables of data, the study makes 
an ideal benchmarking resource for food service administrators. The data is presented by level of the college (two-year
/four-year) and number of full-time students enrolled.
Publication date: June 1999/Price: $125.00 /ISBN#: 1-57440-029-0
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The Survey of Internet Administrators and Webmasters in Higher Education - Volumes 1,2,3
Based on a survey of 100 internet administrators and webmasters at colleges and universities throughout the United 
States and Canada, this three-volume report presents data on a myriad of college internet issues. More than 500 tables 
of data ­ presented by type of control of the college (public/private), level of the college (two-year/four-year), and 
number of full-time students enrolled ­ provide the internet administrator with a useful benchmarking tool.
Publication date: June 1999/Price: $197.50 /ISBN#: 1-57440-023-1
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The Survey of Internet Administrators and Webmasters in Higher Education - Volume 1
Based on a survey of 100 internet administrators and webmasters at colleges and universities throughout the United 
States and Canada, this three-volume report presents data on a myriad of college internet issues. More than 500 tables 
of data ­ presented by type of control of the college (public/private), level of the college (two-year/four-year), and 
number of full-time students enrolled ­ provide the internet administrator with a useful benchmarking tool.
Publication date: June 1999/Price: $80.00 /ISBN#: 1-57440-023-1
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The Survey of Internet Administrators and Webmasters in Higher Education - Volume 2
Based on a survey of 100 internet administrators and webmasters at colleges and universities throughout the United 
States and Canada, this three-volume report presents data on a myriad of college internet issues. More than 500 tables 
of data ­ presented by type of control of the college (public/private), level of the college (two-year/four-year), and 
number of full-time students enrolled ­ provide the internet administrator with a useful benchmarking tool.
Publication date: June 1999/Price: $80.00 /ISBN#: 1-57440-023-1
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The Survey of Internet Administrators and Webmasters in Higher Education - Volume 3
Based on a survey of 100 internet administrators and webmasters at colleges and universities throughout the United 
States and Canada, this three-volume report presents data on a myriad of college internet issues. More than 500 tables 
of data ­ presented by type of control of the college (public/private), level of the college (two-year/four-year), and 
number of full-time students enrolled ­ provide the internet administrator with a useful benchmarking tool.
Publication date: June 1999/Price: $80.00 /ISBN#: 1-57440-023-1
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The Adult and Continuing Education Business Report
Publication date: October 1997/Price: $295.00 ($95.00 for accredited academic institutions)/ISBN#: 1-57440-007-X
The Adult and Continuing Education Business Report looks closely at trends in adult and continuing education programs 
throughout the United States, imparting essential planning information for strategic development.  The report helps 
administrators to forecast the best areas for future growth, as well as general trends in adult education spending.  
It profiles college and private sector adult education programs and gives market demographic data on who takes 
what kinds of adult education courses.
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The Survey of Distance Learning Programs in Higher Education, 1998 & 1999 edition
The 1999 edition of our popular The Survey of Distance Learning Programs in Higher Education offers up-to-date 
information on the practices and technologies used in distance learning programs, as well as on students, faculty, 
and courses. Hundreds of tables provide the distance learning administrator with useful benchmarking data, while 
comparisons with the 1998 edition of the report offer insights into how distance learning has changed in the past 
several years.
Publication date: February 1999/Price: $139.50/ISBN#: 1-57440-022-3
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The Survey of Distance Learning Programs in Higher Education, 1999 Edition
The 1999 edition of our popular The Survey of Distance Learning Programs in Higher Education offers up-to-date 
information on the practices and technologies used in distance learning programs, as well as on students, faculty, 
and courses. Hundreds of tables provide the distance learning administrator with useful benchmarking data, while 
comparisons with the 1998 edition of the report offer insights into how distance learning has changed in the past 
several years.
Publication date: February 1999/Price: $87.50 1999 edition/ISBN#: 1-57440-022-3
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The Survey of Distance Learning Programs in Higher Education, 1998 Edition
Based on a survey of college and university distance learning programs throughout the United States and Canada, 
the original edition of The Survey of Distance Learning Programs in Higher Education gives higher education 
administrators hard data with which to make decisions on the financing, scope and development of distance learning 
efforts.  The report presents findings on costs and expenditures related to distance learning programs, faculty 
compensation and organization, administrative organization and office politics, student demographics, technology 
and more.  Publication date: October 1997/Price: $87.50/ISBN#: 1-57440-006-1
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The Survey of Distance Learning Programs in Higher Education, 2001 Edition

This report is our latest edition of the Survey of Distance Learning Programs in Higher Education. More 
than half of the information in this  report is based on unique questions not asked in prior versions.

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The Survey of Distance Learning Programs in Higher Education, 1997-98, 1999 & 2001 Edition

Get the 1997-98, the 1999 and the 2001 editions of The Survey of Distance Learning 
Programs in Higher Education as a set for $205.00
 
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The Survey of College Marketing Programs
The Survey of College Marketing Programs addresses a broad range of concerns related to the advertising and marketing 
of colleges and universities throughout the United States and Canada. The three volumes address management practices, 
print advertising and marketing, electronic advertising and marketing, and more. Based on a survey of 68 college marketing
 programs, the study contains hundreds of tables of data, presented by type of control of the college (public/private), level 
of the college (two-year/four-year), number of students enrolled, number of new students enrolled, and sometimes even 
the average SAT score of the students.
Publication date: December 1998/Price: $205.00 (3 volumes)/ISBN#: 1-57440-020-7
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Marketing the College
Marketing the College profiles the marketing efforts of 23 colleges and universities throughout the United States. The topics 
covered include catalogs; viewbooks; the use of focus groups; internet marketing; television, radio, and print marketing; 
market research and forecasting; marketing and public relations staffs; and much more. The study helps the college marketer 
to answer such questions as: How do my peers decide on particular marketing strategies? Do they track the marketing efforts 
of other colleges and universities? What do they spend on marketing and advertising?
Publication date: June 1998/Price: $85.00/ISBN#: 1-57440-011-8
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College Enrollment Growth Data Report
College Enrollment Growth Data Report gives the program administrator the tools to help predict enrollment growth for the 
United States, as well as his or her particular city, state, or region. In addition to suggesting forecasting methodologies and 
demonstrating how to use them, the report provides nuts and bolts data on enrollment growth rates in selected states and
provinces. Factors that affect enrollment growth ­ such as age demographics and increased college-going rates ­ are 
addressed as well.Publication date: July 1998/Price: $75.00/ISBN#: 1-57440-013-4
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How to Estimate the Local, Regional and National Markets for Employer-Paid Tuition
How to Estimate the Local, Regional, and National Markets for Employer-Paid Tuition is designed to help college administrators 
estimate the local, regional, national, and industry/subject-specific markets for higher education services that may be paid 
for by employers. The approach uses secondary data from surveys by such major organizations as the American Institute
from Training and Development and the U.S. Department of Labor. The report also discusses a second, albeit more 
expensive approach: utilizing primary data from local employer surveys. 
Publication date: June 1998/Price: $85.00/ISBN#: 1-57440-011-8
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Corporate/Government Partnerships with Higher Education in Training and Human Resource Development
Corporate/Government Partnerships with Higher Education in Training and Human Resource Development looks closely at 
the ways in which institutions of higher education and corporate and government training and human resource departments 
are cooperating to lower costs and improve quality in corporate training and employee recruitment and development 
programs.  The report contains chapters on corporate universities, executive education programs in higher education, 
distance learning universities and consortia, partnerships with community colleges and local colleges and universities and
 more.  It is based both on comprehensive interviews with college and university administrators and with corporate 
training professionals in the business world, and on extensive secondary research. 
Publication date: June 1998/Price: $97.50/ISBN#: 1-57440-012-6 
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Evaluating the College: Performance Assessment in Higher Education
Evaluating the College examines the ways in which American colleges and universities evaluate themselves, and how they 
are evaluated by Federal and state agencies, education consulting firms, oversight bodies, the media and students.  The 
report includes profiles of individual colleges' performance assessment efforts as well as those of government and private 
sector organizations. Publication date: March 1998/Price: $57.50/ISBN#: 1-57440-010-X 
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Profiles of College and University Distance Learning Programs
Profiles of College and University Distance Learning Programs enables administrators of distance learning programs in 
higher education to share "war stories" of building and maintaining distance learning programs throughout the United 
States and Canada.  The report furnishes useful insights into a myriad of topics, including technology acquisition, 
selection of course offerings, approaches to the corporate training market and ways of dealing with often-suspicious 
tradition faculty members. Publication date: February 1998/Price: $80.00/ISBN#: 1-57440-009-6
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Restructuring Higher Education: Cost Containment and Productivity Enhancement Strategies of North 
American Colleges and Universities
Restructuring Higher Education looks closely at the cost containment and restructuring efforts of North American colleges 
and universities.  Among the many issues discussed: trends in the employment of adjuncts, departmental reorganizations, 
use of new technologies such as advanced database software and the Internet, the politics of administrative downsizing, 
cooperation among colleges to enhance bargaining power in purchasing, "performance contracting," electric power 
procurement, telecommunications services procurement, "speeded-up" three-year degrees, outsourcing of student 
services such as food service and residence halls and many other issues of interest to college administrators.
Publication date: June 1997/Price: $59.50/ISBN# 1-57440-006-1 
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Forecasting College and University Revenues
Forecasting College and University Revenues examines the income outlook for American colleges and universities, 
exploring trends in  overall enrollment; tuition; licensing and endowment income; for-profit college services; foreign 
student enrollment; Federal, state and local government support; and research contracts.  The report includes data 
on U.S. consumer spending on higher education over the past 15 years, as well as predictive models to help 
administrators predict the course of revenues for their institutions. 
Publication date: April 1997/Price: $130.00 ($65.00 for accredited academic institutions)/ISBN#: 1-57440-003-7
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