Digital Content Markets For Publishers Of Books, Magazines, Research Reports,
Newspapers, Journals, Newsletters, Magazines, Directories & Mailing Lists
This special report from Primary Research Group is based on more than
500 interviews with publishers, aggregators, and information end users.
The report presents detailed data on the overall market for text-based
digital content, and breaks out the market by segment for publishers of
books, newsletters, trade magazines, consumer magazines, journals,
research reports, newspapers, directories and mailing lists.. Data in
the report is based on 300 interviews with North American publishing
companies and distributors, as well as 200 interviews with end users in
corporations and libraries. For each type of publication, and for
selected areas of publishing defined by the subject matter or type of
parent institution, the report presents data on:
1) current and planned use of digital storefronts and other types of
web content distribution,
2) spending to build digital distribution infrastructure,
3) use of third party syndicators such as QPASS and Isyndicate,
4) distribution through major commercial online services,
5) use of html, Microsof Word, pdf and Asci,
6) current or planned use of encryption technology,
7) % of total content sales through digital sales,
8) % of ad revenues through online sources,
9) % of new order for print products through web site,
10) assessment of impact of digital publishing on print revenues,
11) % of print content available on the web,
12) % of digital content available in print format,
13) plans to make available print content on the web,
14) availability of content in CD-ROM,
15) comparison of CD-ROM to web distribution revenues,
16) web site development costs,
17) web site hosting costs
18) Frequency of editing the web site,
19) web site outsourcing policies and other factors in digital publishing.
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Overall Data for All Publishers
Books
Newsletters
Trade Magazines
Consumer Magazines
Consumer Magazines
Research Reports
Scholarly Journals
Directories
Newspapers
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TABLE OF CONTENTS
DIGITAL CONTENT MARKETS FOR PUBLISHERS OF
BOOKS, MAGAZINES, RESEARCH REPORTS, NEWSPAPERS, JOURNALS, NEWSLETTERS,
MAGAZINES, DIRECTORIES & MAILING LISTS
TABLE OF CONTENTS
TABLE OF CONTENTS 1
LIST OF TABLES 4
CHAPTER ONE: OVERVIEW OF PUBLISHER REVENUES FROM ELECTRONIC CONTENT SALES 11
Electronic Content Earnings By U.S. Publishers 11
Estimated Breakdown Of Electronic Earnings By Publishers, By Medium 11
Number Of Publishers In The United States 13
Critical Factors That Affect Market Growth 15
Other Sectors that Have Contributed to the Growth of Electronic Information
Sales 16
Use of Electronic Information by Heavy Manufacturing, Agriculture, Retailing,
Wholesaling and Mining 16
Profitability of the Electronic Publishing Industry 17
Near Term Growth Impacted By Broadband 18
Rust Belt Meets Silicon Valley 19
Spread of Profitable Alliances and the New Realism 20
Website & Information Preparation Development Costs To Fall Significantly 20
Copyright and Encryption Problems Create Drag on Market Growth 22
The Glory of High Price Elasticity of Demand Combined with Low Marginal Cost 23
CHAPTER TWO: PUBLISHER ELECTRONIC PUBLISHING PRACTICES: DATA FROM AN OVERALL
SAMPLE OF 300+ US PUBLISHERS 24
Data Sources: 24
Sample Of 300 Publishers Broken Down By Genre 24
Time Frame Of Surveying 25
Web Site Development Policies Of U.S. Publishers 26
Spending By Publishers On Web Site Development 28
Third Party Information Syndicators 29
Availability Of Content In Html Format 30
Availability Of Content In Pdf Format 30
Availability Of Content In Microsoft Word Format 31
Current And Planned Use Of Encryption Technology By The Publishers In The
Sample 33
Purchasing Plans For Encryption Technology By U.S. Publishers 34
Web Site Development Policies Of U.S. Publishers 36
Publishers Assessment Of Impact Of Digital Sales On Print Sales 38
Deals With Ecommerce Development Firms 38
Revenues From Cd-Rom Content Distribution Compared To Revenues From Web
Distribution 39
Advertising Revenues Derived From Publisher Web Sites 39
Impact Of Web Sites On New Subscriptions 40
Percentage Of Print Material Available Through Web Sites 41
Percentage Of Copyright Info On The Web With A Print Equivalent 41
Plans Of Publishers To Make Available Print Content Over The Web 42
Spending By Publishers On Web Site Development & Web Site Hosting 43
CHAPTER THREE: DIRECTORY PUBLISHERS 44
Dimensions Of The Directory Publishing Industry 44
Type of Publisher 49
Syndicated Distribution Of Directories In Digital Formats 52
Use Of Encryption Technology By Directory Publishers 53
Impact Of Digital Publishing On Print Sales: Views Of Directory Publishers 53
Percentage Of Total Content Revenues Through Digital Sales For Directory
Publishers 53
Spending By Directory Publishers On Web Site Development 54
CHAPTER FOUR: PUBLISHERS OF JOURNALS 56
Electronic Publishing Prospects For Publishers Of Journals 56
Large & Small Journals Publishers: The Digital Divide 56
Nature Of The Journals Publishers In The Sample 57
Digital Storefronts & Other Ecommerce Developments In Journals Publishing 62
Content Availability In Various Formats: Journals Publishers 64
Most Popular Digital Distribution Channels For Publishers Of Journals 64
Percentage Of Content Available Through The Web: Journals Publishers 64
Percentage Of Journals Publishers That Had Publications Available In Cd-Rom
Format 65
CHAPTER FIVE: TRADE MAGAZINE PUBLISHERS 66
Orientation of Trade Magazine Publisher Electronic Content Sales Efforts 66
Major Players In Trade Magazine Publishing 67
"By The Slice" Article Delivery Services 68
Dimensions of the Trade Magazine Publishers in the Sample 68
Percentage Of Total Content Sales Through Digital Channels: Trade Magazine
Publishers 74
Digital Distribution Channels For Publishers Of Trade Magazines 75
Banner Ad & Online Sponsorship Revenues As A Percentage Of Total Ad Revenues 76
CHAPTER SIX: RESEARCH REPORT PUBLISHERS 77
Annual Revenues of Report Publishers in the Sample 77
Research Report Publishers: % Of Content Sales Through Digital Channels 82
Research Report Publishers: % Of New Orders Through The Web Site 82
Research Report Publishers: Plans To Make Available Print Content Over The Web 83
Market Research Report Publishers 84
Market Research Report Publishers: Availability of Content in Word, Pdf, Asci &
other formats. 85
FORM OR VENUE OF CONTENT AVAILABILITY 85
Market Research Report Publishers: Availability of Digital Content In Print
Formats 85
Availability of Digital Content In Print Formats 86
Market Research Report Publishers: Percentage of Content Available in Digital
Formats 86
Web Site Development And Hosting Costs For Market Research Report Publishers 86
Percentage Of Revenues From Digital Content For Market Research Report
Publishers 87
CHAPTER SEVEN: NEWSLETTER PUBLISHING 88
Annual Revenues of Newsletter Publishers in the Sample 89
Newsletter Publishers: Percentage Of Content Sales Through Digital Channels 95
Newsletter Publishers: Percentage Of Print Content Available Through The Web
Site 96
Percentage Of New Orders Received Through The Web Site For Newsletter
Publishers 96
Newsletter Publisher Spending On Website Hosting 97
CHAPTER EIGHT: BOOK PUBLISHING 99
Slow Development of Mass Market 100
Dimensions of Companies in the Sample that Publish Books 102
CHAPTER NINE: NEWSPAPERS 110
Annual Revenues of Newspaper Publishers in the Sample 113
CHAPTER TEN: CONSUMER MAGAZINE PUBLISHERS 119
Annual Revenues of Consumer Magazine Publishers in the Sample 119
Percent of Consumer Magazine Publishers in the Sample 120
Spending By Consumer Magazine Publishers On Web Site Development & Hosting 124
Frequency Of Editing The Web Site: Consumer Magazine Publishers 125
Frequency Of Editing The Web Site 125
CHAPTER ELEVEN: COLLEGES AS PUBLISHERS 126
What Colleges Publish 127
Publishing Activity 128
How Colleges Make Money Selling Digital Content 128
CHAPTER TWELVE: MEDICAL ASSOCIATIONS AS PUBLISHERS 130
Characteristics Of The Publication Efforts Of The Medical Associations In The
Sample 130
Characteristics Of The Publication Efforts 131
Percentage Of Content Sales Through Digital Channels For Medical Associations 131
Percentage Of Print Materials Made Available Through Web Sites For Medical
Associations 131
Syndicated Sales Through Third Party Web Sites For Medical Associations 132
Medical Publishers; Availability Of Publications In Various Digital Formats 132
CHAPTER THIRTEEN: SELECTED PARTICIPANTS 134
LIST OF TABLES
TABLE #1: BREAKDOWN OF US PUBLISHERS ELECTRONIC REVENUES, BY ELECTRONIC
MEDIUM 11
TABLE #2: ESTIMATED ELECTRONIC CONTENT SALE FOR U.S. PUBLISHERS
(does not include revenues from advertising) 12
TABLE #3: MARKET SIZE AND GROWTH OF THE E-PUBLISHING MARKET 17
TABLE #4: SAMPLE OF PUBLISHERS BROKEN OUT BY GENRE OF PUBLISHING 25
TABLE #5: BREAKDOWN OF ANNUAL REVENUES OF PUBLISHERS IN THE SAMPLE 25
TABLE #6: PERCENTAGE OF PUBLISHERS THAT HAVE A WEB SITE, BROKEN OUT BY ANNUAL
REVENUES OF PUBLISHER 27
TABLE #7: PERCENTAGE OF PUBLISHERS THAT OUTSOURCE WEB MAINTENANCE, BROKEN OUT
BY REVENUES OF THE PUBLISHER 27
TABLE #8: PERCENTAGE OF PUBLISHERS THAT EMPLOY ONE OR MORE INDIVIDUALS TO
OVERSEE THEIR WEB SITES, BROKEN OUT BY REVENUE OF THE PUBLISHER 28
TABLE #9: MEAN SPENDING ON WEB SITE DEVELOPMENT FOR PUBLISHERS, BROKEN OUT BY
ANNUAL REVENUES 29
TABLE #10: MEAN, MEDIAN, & MAXIMUM SPENDING FOR WEB SITE DEVELOPMENT BY PUBLISHERS
IN THE SAMPLE 29
TABLE #11: AVAILABILITY OF CONTENT IN HTML FORMAT, BROKEN OUT BY ANNUAL REVENUES OF
PUBLISHER 30
TABLE #12: AVAILABILITY OF CONTENT IN PDF FORMAT, BROKEN OUT BY ANNUAL REVENUES OF
PUBLISHER 31
TABLE #13: AVAILABILITY OF CONTENT IN ASCII FORMAT, BROKEN OUT BY ANNUAL REVENUES
OF PUBLISHER 31
TABLE #14: AVAILABILITY OF CONTENT IN MICROSOFT WORD, BROKEN OUT BY ANNUAL REVENUES
OF PUBLISHER 32
TABLE #15: MEAN & MEDIAN PERCENT OF NEW ORDERS ACCOUNTED FOR BY ORDERS THROUGH THE
WEB SITE 32
TABLE #16: PERCENT OF PUBLISHERS THAT SIGNED OR ARE CONSIDERING SIGNING A DEAL
WITH A CONTENT DEVELOPMENT FIRM TO DEVELOP A "DIGITAL STOREFRONT" OR OTHER VENUE,
BROKEN OUT BY ANNUAL REVENUES OF PUBLISHER 33
TABLE #17: CURRENT USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT BY
U.S. PUBLISHERS, DATA BROKEN OUT BY ANNUAL REVENUES OF PUBLISHER 34
TABLE #18: PLANNED USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT BY
U.S. PUBLISHERS, DATA BROKEN OUT BY ANNUAL REVENUES OF PUBLISHER 34
TABLE #19: PERCENTAGE OF PUBLISHERS MAKING ANY CONTENT AVAILABLE IN CD-ROM
FORMAT 35
TABLE #20: PERCENTAGE OF PUBLISHERS THAT HAVE A WEB SITE, BROKEN OUT BY ANNUAL
REVENUES OF PUBLISHER 36
TABLE #21: PERCENTAGE OF PUBLISHERS THAT OUTSOURCE WEB MAINTENANCE, BROKEN OUT BY
REVENUES OF THE PUBLISHER 36
TABLE #22: PERCENTAGE OF PUBLISHERS THAT EMPLOY ONE OR MORE INDIVIDUALS TO OVERSEE
THEIR WEB SITES, BROKEN OUT BY REVENUE OF THE PUBLISHER 37
TABLE #23: IMPACT OF DIGITAL SALES ON PRINT SALES 38
TABLE #24: COMPARISON OF REVENUE SHARE BETWEEN CD-ROM & WEBSITE SALES 39
SALES FOR PUBLISHERS THAT HAD BOTH REVENUE SOURCES 39
TABLE #25: MEAN AND MEDIAN AD REVENUES ACCOUNTED FOR BY WEB BANNER AND OTHER FORMS
OF ONLINE ADVERTISING 40
TABLE #26: MEAN & MEDIAN PERCENT OF NEW PRINT ORDERS ACCOUNTED FOR BY ORDERS
THROUGH THE WEB SITE 40
TABLE #27: MEAN & MEDIAN PRINT CONTENT AVAILABLE IN ELECTRONIC FORMAT THROUGH A
WEB SITE 41
TABLE #28: PERCENTAGE OF ELECTRONIC CONTENT WITH A PRINT EQUIVALENT 42
FORMAT THROUGH A WEB SITE 42
TABLE #29: FORECAST FOR CONVERSION OF COPYRIGHT PRINT CONTENT TO ELECTRONIC CONTENT
AVAILABLE THOUGH A WEB SITE, ALL PUBLISHERS AGGREGATED, FORECAST THROUGH 2006 43
TABLE #30: ANNUAL REVENUE BREAKDOWN FOR COMPANIES IN THE SAMPLE THAT PUBLISH
DIRECTORIES 46
TABLE #31: PERCENT OF PUBLISHERS THAT SIGNED OR ARE CONSIDERING SIGNING A
DEAL WITH A CONTENT DEVELOPMENT FIRM TO DEVELOP A "DIGITAL STOREFRONT" OR OTHER
VENUE, BROKEN OUT BY ANNUAL REVENUES OF PUBLISHER 46
TABLE #32: METHOD USED TO COMPENSATE DEVELOPER OF DIGITAL STOREFRONT BY PUBLISHERS
OF DIRECTORIES 47
TABLE #33: DISTRIBUTION OF ARTICLES AND COMPLETE PUBLICATIONS BY DIRECTORY
PUBLISHERS THROUGH THIRD PARTY ELECTRONIC CONTENT DISTRIBUTORS 47
TABLE #34: TOTAL CONTENT SALES THROUGH DIGITAL CHANNELS FOR DIRECTORY PUBLISHERS
IN SAMPLE 48
TABLE #35: IMPACT OF DIGITAL SALES ON PRINT SALES 48
TABLE #36: COMPARISON OF REVENUE SHARE BETWEEN CD-ROM & WEBSITE SALES FOR
PUBLISHERS THAT HAD BOTH REVENUE SOURCES 48
TABLE #37: MEAN AND MEDIAN AD REVENUES ACCOUNTED FOR BY WEB BANNER AND OTHER
FORMS OF ONLINE ADVERTISING BY DIRECTORY PUBLISHERS 49
TABLE #38: PERCENT OF DIRECTORY PUBLISHERS THAT DISTRIBUTE CONTENT THROUGH WEB
SITES OTHER THAN THEIR OWN 49
TABLE #39: MEAN & MEDIAN PRINT CONTENT AVAILABLE IN ELECTRONIC FORMAT THROUGH A
WEB SITE 49
TABLE #40: PERCENTAGE OF ELECTRONIC CONTENT WITH A PRINT EQUIVALENT 50
TABLE #41: PERCENTAGE OF DIRECTORY PUBLISHERS THAT HAVE A WEB SITE 51
TABLE #42: MEAN AND MEDIAN NUMBER OF TIMES PER MONTH THE WEB SITE IS EDITED 51
TABLE #44: PERCENTAGE OF PUBLISHERS THAT EMPLOY ONE OR MORE INDIVIDUALS TO
OVERSEE THEIR WEB SITES 51
TABLE #45: MEAN & MEDIAN PERCENT OF NEW PRINT ORDERS FOR DIRECTORIES ACCOUNTED
FOR BY ORDERS THROUGH THE WEB SITE 51
TABLE #46: DISTRIBUTION OF CONTENT THROUGH WEB SITES OTHER THAN THE PUBLISHER'S
OWN WEB SITE, DIRECTORY PUBLISHERS AND ALL PUBLISHERS COMPARED 52
TABLE #47: CURRENT AND PLANNED USE OF ENCRYPTION TECHNOLOGY BY DIRECTORY
PUBLISHERS 53
TABLE #48: PERCENTAGE OF DIRECTORY PUBLISHERS THAT VIEWED DIGITAL SALES AS
STIMULANT TO PRINT SALES 53
TABLE #49: 54
TABLE #50: SPENDING BY DIRECTORY PUBLISHERS ON WEB SITE DEVELOPMENT AND
HOSTING 54
TABLE #51: ANNUAL SALES OF THE JOURNAL PUBLISHERS IN THE SAMPLE 57
TABLE #52: PERCENT OF JOURNAL PUBLISHERS THAT SIGNED OR ARE CONSIDERING
SIGNING A DEAL WITH A CONTENT DEVELOPMENT FIRM TO DEVELOP A "DIGITAL STOREFRONT" OR OTHER VENUE, BROKEN OUT BY ANNUAL REVENUES OF PUBLISHER 58
TABLE #53: TOTAL CONTENT SALES THROUGH DIGITAL CHANNELS FOR PUBLISHERS OF
JOURNALS 58
TABLE #54: IMPACT OF DIGITAL SALES ON PRINT SALES 59
TABLE #55: COMPARISON OF REVENUE SHARE BETWEEN CD-ROM & WEBSITE SALES 59
SALES FOR JOURNAL PUBLISHERS THAT HAD BOTH REVENUE SOURCES 59
TABLE #56: MEAN AND MEDIAN AD REVENUES ACCOUNTED FOR BY WEB BANNER AND OTHER
FORMS OF ONLINE ADVERTISING FOR JOURNAL PUBLISHERS 59
TABLE #57: PERCENT OF JOURNAL PUBLISHERS THAT DISTRIBUTE CONTENT THROUGH WEB
SITES OTHER THAN THEIR OWN 60
TABLE #58: MEAN & MEDIAN PERCENTAGE OF PRINT CONTENT OF JOURNAL PUBLISHERS
AVAILABLE IN ELECTRONIC FORMAT THROUGH A WEB SITE 60
TABLE #59: PERCENTAGE OF ELECTRONIC CONTENT WITH A PRINT EQUIVALENT 60
TABLE #60: MEAN AND MEDIAN NUMBER OF TIMES PER MONTH THE JOURNAL PUBLISHER WEB
SITE IS EDITED 61
TABLE #61: PERCENTAGE OF JOURNAL PUBLISHERS THAT EMPLOY ONE OR MORE INDIVIDUALS
TO OVERSEE THEIR WEB SITES 61
TABLE #62: MEAN & MEDIAN PERCENT OF NEW PRINT ORDERS FOR JOURNALS ACCOUNTED FOR
BY ORDERS THROUGH THE WEB SITE 61
TABLE #63: CURRENT USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT BY
JOURNAL PUBLISHER 61
TABLE #64: PLANNED USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT BY
U.S. PUBLISHERS, DATA BROKEN OUT BY ANNUAL REVENUES OF PUBLISHER 62
TABLE #65: METHOD USED TO COMPENSATE DEVELOPER OF DIGITAL STOREFRONT BY
PUBLISHERS OF JOURNALS 62
TABLE #66: DISTRIBUTION OF ARTICLES AND COMPLETE PUBLICATIONS BY JOURNALS
PUBLISHERS THROUGH THIRD PARTY ELECTRONIC CONTENT DISTRIBUTORS 63
TABLE #67: SPENDING BY JOURNAL PUBLISHERS ON WEB SITE DEVELOPMENT AND HOSTING 65
TABLE #68: ANNUAL REVENUE BREAKDOWN FOR COMPANIES IN THE SAMPLE THAT PUBLISH
TRADE MAGAZINES 69
TABLE #70: DISTRIBUTION OF ARTICLES AND COMPLETE PUBLICATIONS BY TRADE MAGAZINE
PUBLISHERS THROUGH THIRD PARTY ELECTRONIC CONTENT DISTRIBUTORS 69
TABLE #71: IMPACT OF DIGITAL SALES ON PRINT SALES FOR TRADE MAGAZINE
PUBLISHERS 70
TABLE #72: COMPARISON OF REVENUE SHARE BETWEEN CD-ROM & WEBSITE SALES FOR TRADE
MAGAZINE PUBLISHERS THAT HAD BOTH REVENUE SOURCES 70
TABLE #73: Mean and Median Ad Revenues Accounted for by Web Banner, Sponsorship
and other Forms of Online ADVERTISING FOR Trade Magazine Publishers 70
TABLE # 74: PERCENTAGE OF TRADE MAGAZINE PUBLISHERS MAKING ANY CONTENT AVAILABLE
IN CD-ROM FORMAT 71
TABLE #75: PERCENT OF TRADE MAGAZINE PUBLISHERS THAT DISTRIBUTE CONTENT THROUGH
WEB SITES OTHER THAN THEIR OWN 71
TABLE #76: MEAN & MEDIAN PRINT CONTENT AVAILABLE IN ELECTRONIC FORMAT THROUGH A
WEB SITE FOR TRADE MAGAZINE PUBLISHERS 71
TABLE #77: PERCENTAGE OF TRADE MAGAZINE ELECTRONIC CONTENT WITH A PRINT
EQUIVALENT 72
TABLE #78: PERCENTAGE OF TRADE MAGAZINE PUBLISHERS THAT HAVE A WEB SITE 72
TABLE #79: MEAN SPENDING ON WEB SITE DEVELOPMENT FOR TRADE MAGAZINE PUBLISHERS 72
TABLE #80: MEAN SPENDING ON WEB SITE HOSTING FOR TRADE MAGAZINE 73
PUBLISHERS 73
TABLE #81: MEAN AND MEDIAN NUMBER OF TIMES PER MONTH THE WEB SITE IS EDITED BY
TRADE MAGAZINE PUBLISHERS 73
TABLE #82: PERCENTAGE OF TRADE MAGAZINE PUBLISHERS THAT OUTSOURCE WEB MAINTENANCE,
BROKEN OUT BY REVENUES OF THE PUBLISHER 73
TABLE #83: PERCENTAGE OF TRADE MAGAZINE PUBLISHERS THAT EMPLOY ONE OR MORE
INDIVIDUAL TO OVERSEE THEIR WEB SITES 73
TABLE #84: MEAN & MEDIAN PERCENT OF NEW PRINT ORDERS fOR TRADE MAGAZINE PUBLISHERS
ACCOUNTED FOR BY ORDERS THROUGH THE WEB SITE 74
TABLE #85: CURRENT USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT BY
TRADE MAGAZINE PUBLISHERS 74
TABLE #86: PLANNED USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT BY
U.S. TRADE MAGAZINE PUBLISHERS 74
TABLE #88: MEAN BANNER AD & OTHER ONLINE AD REVENUE AS A PERCENTAGE OF TOTAL AD
REVENUES FOR TRADE MAGAZINE PUBLISHERS 76
TABLE #89: ANNUAL REVENUE BREAKDOWN FOR COMPANIES IN THE SAMPLE THAT PUBLISH
REPORTS 77
TABLE #90: PERCENT OF PUBLISHERS THAT SIGNED OR ARE CONSIDERING SIGNING A DEAL
WITH A CONTENT DEVELOPMENT FIRM TO DEVELOP A "DIGITAL STOREFRONT" OR OTHER VENUE,
BROKEN OUT BY ANNUAL REVENUES OF PUBLISHER 77
TABLE #91: DISTRIBUTION OF ARTICLES AND COMPLETE PUBLICATIONS BY REPORT PUBLISHERS
THROUGH THIRD PARTY ELECTRONIC CONTENT DISTRIBUTORS 78
TABLE #92: IMPACT OF DIGITAL SALES ON PRINT SALES FOR REPORT PUBLISHERS 78
TABLE #93: COMPARISON OF REVENUE SHARE BETWEEN CD-ROM & WEBSITE SALES FOR REPORT
PUBLISHERS THAT HAD BOTH REVENUE SOURCES 79
TABLE #94: MEAN AND MEDIAN AD REVENUES ACCOUNTED FOR BY WEB BANNER AND OTHER FORMS
OF ONLINE ADVERTISING FOR REPORT PUBLISHERS 79
TABLE #95: PERCENTAGE OF REPORT PUBLISHERS MAKING ANY CONTENT AVAILABLE IN CD-ROM
FORMAT 79
TABLE #96: PERCENT OF REPORT PUBLISHERS THAT DISTRIBUTE CONTENT THROUGH WEB SITES
OTHER THAN THEIR OWN 79
TABLE #97: MEAN & MEDIAN % OF PRINT CONTENT AVAILABLE IN ELECTRONIC FORMAT THROUGH
A WEB SITE FOR REPORT PUBLISHERS 80
TABLE #99: PERCENTAGE OF REPORT PUBLISHERS THAT HAVE A WEB SITE 80
TABLE #100: MEAN AND MEDIAN NUMBER OF TIMES PER MONTH THE WEB SITE IS EDITED FOR
REPORT PUBLISHERS 80
TABLE #101: PERCENTAGE OF REPORT PUBLISHERS THAT OUTSOURCE WEB MAINTENANCE 81
TABLE #102: PERCENTAGE OF REPORT PUBLISHERS THAT EMPLOY ONE OR MORE INDIVIDUALS
TO OVERSEE THEIR WEB SITES 81
TABLE #103: MEAN & MEDIAN PERCENT OF NEW PRINT ORDERS FOR REPORT PUBLISHERS
ACCOUNTED FOR BY ORDERS THROUGH THE WEB SITE 81
TABLE #104: CURRENT USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT BY
REPORT PUBLISHERS 81
TABLE #105: PLANNED USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT BY
U.S. REPORT PUBLISHERS 82
TABLE #106: TOTAL CONTENT SALES THROUGH DIGITAL CHANNELS FOR REPORT PUBLISHERS 82
TABLE #107: PERCENTAGE OF CONTENT AVAILABLE IN DIGITAL FORMATS FROM A WEB SITE,
REPORT PUBLISHERS 83
TABLE #108: MEAN SPENDING FOR WEB SITE DEVELOPMENT AND HOSTING, REPORT
PUBLISHERS 84
TABLE #109: AVAILABILITY OF CONTENT IN WORD, PDF, ASCI AND HTML FOR MARKET RESEARCH
REPORT PUBLISHERS 85
TABLE #110: PERCENTAGE OF DIGITAL CONTENT ALSO AVAILABLE IN PRINT FORMATS FOR MARKET
RESEARCH REPORT PUBLISHERS 86
TABLE #111: PERCENTAGE OF PRINT CONTENT OF MARKET RESEARCH REPORT PUBLISHERS
AVAILABLE IN ELECTRONIC FORMAT THROUGH A WEB SITE 86
TABLE #112: ANNUAL REVENUES OF THE NEWSLETTER PUBLISHERS IN THE SAMPLE 89
TABLE #113: PERCENT OF NEWSLETTER PUBLISHERS THAT SIGNED OR ARE CONSIDERING
SIGNING A DEAL WITH A CONTENT DEVELOPMENT FIRM TO DEVELOP A "DIGITAL STOREFRONT"
OR OTHER VENUE, BROKEN OUT BY ANNUAL REVENUES OF PUBLISHER 89
TABLE #114: METHOD USED TO COMPENSATE DEVELOPER OF DIGITAL STOREFRONT BY PUBLISHERS
OF NEWSLETTERS 90
TABLE #115: DISTRIBUTION OF ARTICLES AND COMPLETE PUBLICATIONS BY NEWSLETTER
PUBLISHERS THROUGH THIRD PARTY ELECTRONIC CONTENT DISTRIBUTORS 90
TABLE #116: IMPACT OF DIGITAL SALES ON PRINT SALES OF NEWSLETTER PUBLISHERS 90
TABLE #117: COMPARISON OF REVENUE SHARE BETWEEN CD-ROM & WEBSITE SALES FOR
PUBLISHERS THAT HAD BOTH REVENUE SOURCES 91
TABLE #118: MEAN AND MEDIAN AD REVENUES ACCOUNTED FOR BY WEB BANNER AND OTHER
FORMS OF ONLINE ADVERTISING FOR NEWSLETTER PUBLISHERS 91
TABLE # 119: PERCENTAGE OF NEWSLETTER PUBLISHERS MAKING ANY CONTENT AVAILABLE
IN CD-ROM FORMAT 91
TABLE #120: PERCENT OF NEWSLETTER PUBLISHERS THAT DISTRIBUTE CONTENT THROUGH
WEB SITES OTHER THAN THEIR OWN 92
TABLE #121: MEAN & MEDIAN PRINT CONTENT AVAILABLE IN ELECTRONIC FORMAT THROUGH
A WEB SITE FOR NEWSLETTER PUBLISHERS 92
TABLE #122: PERCENTAGE OF ELECTRONIC CONTENT WITH A PRINT EQUIVALENT FOR
NEWSLETTER PUBLISHERS 92
TABLE #123: PERCENTAGE OF NEWSLETTER PUBLISHERS THAT HAVE A WEB SITE 93
TABLE #124: MEAN SPENDING ON WEB SITE DEVELOPMENT FOR NEWSLETTER PUBLISHERS 93
TABLE #125: MEAN AND MEDIAN NUMBER OF TIMES PER MONTH THE WEB SITE IS EDITED
FOR NEWSLETTER PUBLISHERS 93
TABLE #126: PERCENTAGE OF NEWSLETTER PUBLISHERS THAT OUTSOURCE WEB MAINTENANCE 93
TABLE #127: MEAN & MEDIAN PERCENT OF NEW PRINT ORDERS FOR NEWSLETTER PUBLISHERS
ACCOUNTED FOR BY ORDERS THROUGH THE WEB SITE 94
TABLE #128: CURRENT USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT BY
NEWSLETTER PUBLISHERS 94
TABLE #129: PLANNED USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT BY
U.S. NEWSLETTER PUBLISHERS 94
TABLE #130: TOTAL CONTENT SALES THROUGH DIGITAL CHANNELS FOR NEWSLETTER
PUBLISHERS 95
TABLE #131: PERCENTAGE OF PRINT CONTENT OF NEWSLETTER PUBLISHERS AVAILABLE
THROUGH WEB SITE 96
TABLE #132: PERCENTAGE OF NEW ORDERS FOR PRINT PUBLICATIONS FOR NEWSLETTER
PUBLISHERS ACCOUNTED FOR THROUGH WEB SITE ORDERS 97
TABLE #133: MEAN ANNUAL SPENDING ON WEBSITE HOSTING FOR NEWSLETTER PUBLISHERS 97
TABLE #134: ANNUAL REVENUES OF COMPANIES IN THE SAMPLE THAT PUBLISH BOOKS 102
TABLE #135: IMPACT OF DIGITAL SALES ON PRINT SALES OF BOOK PUBLISHERS 103
TABLE #136: MEAN AND MEDIAN AD REVENUES ACCOUNTED FOR BY WEB BANNER AND OTHER
FORMS OF ONLINE ADVERTISING 103
TABLE #137: PERCENT OF BOOK PUBLISHERS THAT DISTRIBUTE CONTENT THROUGH WEB
SITES OTHER THAN THEIR OWN 103
TABLE #138: MEAN & MEDIAN PERCENTAGE OF PRINT CONTENT OF BOOK PUBLISHERS AVAILABLE
IN ELECTRONIC FORMAT THROUGH A WEB SITE 104
TABLE #139: PERCENTAGE OF BOOK PUBLISHER ELECTRONIC CONTENT WITH A PRINT
EQUIVALENT 104
TABLE #140: PERCENTAGE OF BOOK PUBLISHERS THAT HAVE A WEB SITE 104
TABLE #141: MEAN AND MEDIAN NUMBER OF TIMES PER MONTH THE WEB SITE IS EDITED BY
BOOK PUBLISHERS 104
TABLE #142: PERCENTAGE OF BOOK PUBLISHERS THAT OUTSOURCE WEB MAINTENANCE, BROKEN
OUT BY REVENUES OF THE PUBLISHER 105
TABLE #143: PERCENTAGE OF BOOK PUBLISHERS THAT EMPLOY ONE OR MORE INDIVIDUALS
TO OVERSEE THEIR WEB SITES 105
TABLE #144: MEAN & MEDIAN PERCENT OF NEW ORDERS ACCOUNTED FOR BY ORDERS THROUGH
THE WEB SITE FOR BOOK PUBLISHERS 105
TABLE #145: CURRENT USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT BY
BOOK PUBLISHERS 106
TABLE #146: PLANNED USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT
BY U.S. BOOK PUBLISHERS 106
TABLE #147: MEAN SPENDING FOR WEB SITE DEVELOPMENT AND HOSTING, BOOK
PUBLISHERS 107
TABLE #148: PERCENT OF BOOK PUBLISHERS THAT SIGNED OR ARE CONSIDERING SIGNING
A DEAL WITH A CONTENT DEVELOPMENT FIRM TO DEVELOP A "DIGITAL STOREFRONT" OR OTHER
VENUE 107
TABLE #149: PERCENT OF BOOK PUBLISHERS THAT DISTRIBUTE THROUGH WEB SITES THAT SELL
COMPLETE OR ONLY SEGMENTS OF PUBLICATIONS 108
TABLE #150: PERCENT OF BOOK PUBLISHERS WITH CONTENT AVAILABLE IN CERTAIN ELECTRONIC
FORMATS 109
TABLE #151: ANNUAL PUBLISHING REVENUES OF THE NEWSPAPER PUBLISHERS IN THE
SAMPLE 113
TABLE #152: SPENDING BY SMALL NEWSPAPER PUBLISHERS FOR WEB SITE DEVELOPMENT 113
TABLE #153: PERCENT OF NEWSPAPER PUBLISHERS THAT SIGNED OR ARE CONSIDERING
SIGNING A DEAL WITH A CONTENT DEVELOPMENT FIRM TO DEVELOP A "DIGITAL STOREFRONT"
OR OTHER VENUE 114
TABLE #154: PERCENT OF NEWSPAPER PUBLISHERS WITH CONTENT AVAILABLE IN CERTAIN
ELECTRONIC FORMATS 114
TABLE #155: DISTRIBUTION OF ARTICLES AND COMPLETE PUBLICATIONS BY NEWSPAPER
PUBLISHERS THROUGH THIRD PARTY ELECTRONIC CONTENT DISTRIBUTORS 115
TABLE #156: TOTAL CONTENT SALES ACCOUNTED FOR BY DIGITAL SALES BY NEWSPAPER
PUBLISHERS 115
TABLE #157: IMPACT OF DIGITAL SALES ON PRINT SALES 115
TABLE #158: MEAN AND MEDIAN AD REVENUES ACCOUNTED FOR BY WEB BANNER AND OTHER
FORMS OF ONLINE ADVERTISING 116
TABLE # 159: PERCENTAGE OF NEWSPAPER PUBLISHERS MAKING ANY CONTENT AVAILABLE
IN CD-ROM FORMAT 116
TABLE #160: PERCENT OF NEWSPAPER PUBLISHERS THAT DISTRIBUTE CONTENT THROUGH WEB
SITES OTHER THAN THEIR OWN 116
TABLE #161: MEAN & MEDIAN PERCENT OF PRINT CONTENT AVAILABLE IN ELECTRONIC FORMAT
THROUGH A WEB SITE FOR NEWSPAPER PUBLISHERS 116
TABLE #162: PERCENTAGE OF ELECTRONIC CONTENT OF NEWSPAPER PUBLISHERS WITH A
PRINT EQUIVALENT 117
TABLE #163: PERCENTAGE OF NEWSPAPER PUBLISHERS THAT HAVE A WEB SITE 117
TABLE #164: MEAN AND MEDIAN NUMBER OF TIMES PER MONTH THE NEWSPAPER PUBLISHER
WEB SITE IS EDITED 117
TABLE #165: PERCENTAGE OF PUBLISHERS THAT OUTSOURCE WEB MAINTENANCE 117
TABLE #166: PERCENTAGE OF NEWSPAPER PUBLISHERS THAT EMPLOY ONE OR MORE
INDIVIDUALS TO OVERSEE THEIR WEB SITES 118
TABLE #167: MEAN & MEDIAN PERCENTAGE OF NEW ORDERS ACCOUNTED FOR BY ORDERS
THROUGH THE WEB SITE 118
TABLE #168: CURRENT USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT
BY NEWSPAPER PUBLISHERS 118
TABLE #169: PLANNED USE OF ENCRYPTION TECHNOLOGY TO PROTECT DIGITAL CONTENT
BY U.S. NEWSPAPER PUBLISHERS 118
TABLE #170: ANNUAL REVENUE BREAKDOWN FOR COMPANIES IN THE SAMPLE THAT PUBLISH
CONSUMER MAGAZINES 120
TABLE #171: PERCENT OF CONSUMER MAGAZINE PUBLISHERS THAT SIGNED OR ARE
CONSIDERING SIGNING A DEAL WITH A CONTENT DEVELOPMENT FIRM TO DEVELOP A "DIGITAL
STOREFRONT" OR OTHER VENUE 120
TABLE #172: DISTRIBUTION OF ARTICLES AND COMPLETE PUBLICATIONS BY CONSUMER
MAGAZINE PUBLISHERS THROUGH THIRD PARTY ELECTRONIC CONTENT DISTRIBUTORS* 120
TABLE #173: TOTAL CONTENT SALES THROUGH DIGITAL CHANNELS FOR CONSUMER MAGAZINE
PUBLISHERS 121
TABLE #174: COMPARISON OF REVENUE SHARE BETWEEN CD-ROM & WEBSITE SALES FOR
PUBLISHERS THAT HAD BOTH REVENUE SOURCES 121
TABLE #175: MEAN AND MEDIAN AD REVENUES ACCOUNTED FOR BY WEB BANNER AND OTHER
FORMS OF ONLINE ADVERTISING FOR CONSUMER MAGAZINE PUBLISHERS 121
TABLE #176: PERCENTAGE OF CONSUMER MAGAZINE PUBLISHERS MAKING ANY CONTENT
AVAILABLE IN CD-ROM FORMAT 122
TABLE #177: PERCENT OF CONSUMER MAGAZINE PUBLISHERS THAT DISTRIBUTE CONTENT
THROUGH WEB SITES OTHER THAN THEIR OWN 122
TABLE #178: MEAN & MEDIAN PERCENTAGE OF PRINT CONTENT AVAILABLE IN ELECTRONIC
FORMAT THROUGH A WEB SITE FOR CONSUMER MAGAZINE PUBLISHERS 122
TABLE #179: PERCENTAGE OF ELECTRONIC CONTENT WITH A PRINT EQUIVALENT FOR
CONSUMER MAGAZINE PUBLISHERS 123
TABLE #180: PERCENTAGE OF CONSUMER MAGAZINE PUBLISHERS THAT HAVE A WEB SITE 123
TABLE #181: PERCENTAGE OF CONSUMER MAGAZINE PUBLISHERS THAT EMPLOY ONE OR
MORE INDIVIDUALS TO OVERSEE THEIR WEB SITES 123
TABLE #182: MEAN & MEDIAN PERCENT OF NEW PRINT ORDERS ACCOUNTED FOR BY ORDERS
THROUGH THE WEB SITE FOR CONSUMER MAGAZINE PUBLISHERS 124
TABLE #183: MEAN SPENDING FOR WEB SITE DEVELOPMENT AND HOSTING, CONSUMER
MAGAZINE PUBLISHERS 124
TABLE #184: NUMBER OF TIMES PER MONTH CONSUMER MAGAZINE PUBLISHERS EDIT THEIR
WEB SITES 125
TABLE #185: PERCENT OF CONSUMER MAGAZINES AVAILABLE IN CD-ROM FORMAT 125
TABLE #186: PUBLISHING ACTIVITY OF COLLEGES IN THE SAMPLE 128
TABLE #187: SUMMARY OF PUBLISHING EFFORTS OF MEDICAL ASSOCIATIONS IN THE SAMPLE 131
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