Primary Research Group


Profiles of College and University Efforts to Rent Facilities and Services for Special Events and Camps
Profiles of College and University Efforts to Rent Facilities and Services for Camps, Conferences and Other Special 
Events details the ways in which colleges and universities have benefited from increased demand for facilities and 
service rentals.  The report is based on in-depth interviews with administrators that handle facilities rental and 
events planning at their respective institutions, including directors of conferences and special events, facility 
reservations coordinators, athletic directors and others charged with renting campus facilities and services to 
outside organizations.  Primary Research Group asked the administrators questions about the types of facilities 
available, the types of events held at the facilities, costs and revenues, marketing efforts, potential areas of growth 
and much, much more.  Publication Date: March 2000/Price: $89.50/ISBN: 1-57440-046-0

TABLE OF CONTENTS
INTRODUCTION

Butler University
General Description
Conferences
Camps
Marketing and Perspective
Clowes Memorial Hall

George Fox University
Introduction
Camps, Conferences and Special Events
Facilities
Revenues
Future Plans

Indiana University at Bloomington
Conference Services
Arena Rental

California State University, Chico
Introduction
Stadium Rentals
Costs and Revenues
Marketing
Dalhousie University
Introduction
Types of Events
Facilities
Services
Marketing and Revenues

University of Florida, Gainsville
Introduction
Benefits of the New Roof
Costs

University of New Hampshire
Introduction
Types of Events
Facilities
Perspectives and Marketing

Vassar College
Introduction
Events
Facilities
Perspectives
Marketing
Areas of Growth

Goucher College
General Description
Events
Marketing
Expansion Plans/Future Outlook

Ball State University
General Description
Marketing
Facilities and Events
Dining and Housing Services
University Arena

Radford University
Introduction
Events
Facilities And Services
Costs and Revenues
Marketing

Ryerson Polytechnic University
Introduction
Conferences
Facilities
Services

Kent State University
Introduction
Conferences
Summer Camps

Hudson Valley Community College
Introduction
Events
Facilities and Costs
Revenues
Marketing

Johnson County Community College
Introduction
Types of Events
Facilities and Services
Perspective
Competition and Marketing

North Dakota State College of Science
Introduction
General Description
The Student Center
Perspective
Marketing

Vanderbilt University
Introduction
Events
Housing
Market Research
Athletic Facilities Rentals
Introduction

Neumann College
Niagra University
Novelty Attractions
Introduction

North Georgia College & State University
General Description
The Attractions
Costs and Revenues
Ohio State University, Athens

DATA FROM THE SURVEY OF COLLEGE ADMINISTRATORS IN CHARGE OF RENTING FACILITIES FOR CAMPS CONFERENCES AND SPECIAL EVENTS: REVENUES AND REVENUE SHARING
Mean Revenue Accrued Through The Lease Or Rental Of Space Or Facilities To Organizations Not Affiliated With The College
Mean Percentage Of Sponsored Events Revenues That Goes To Certain Offices, Accounts, Or Departments
Mean Percentage Of Sponsored Events Revenues That Goes To The Campus
Administration
Mean Percentage Of Sponsored Events Revenues That Goes To A Special Account Maintained By The Department In Charge Of Outside Events And Conferences
Mean Percentage Of Sponsored Events Revenues That Goes To The Department(s) Whose Facilities Are Used Or Are Involved In Some Way In The Event

DATA FROM THE SURVEY OF COLLEGE ADMINISTRATORS IN CHARGE OF RENTING FACILITIES FOR CAMPS, CONFERENCES AND SPECIAL EVENTS: COSTS AND PROFITS
Mean Total Annual Costs Of The Events Planning Program
Annual Costs Broken Out By Specific Categories
Mean Percentage Of Total Annual Costs Attributed To Salaries And Other Labor Costs
Mean Percentage Of Total Annual Costs Attributed To Food Service
Mean Percentage Of Total Annual Costs Attributed To Insurance
Mean Percentage Of Total Annual Costs Attributed To Marketing
Mean Percentage Of Total Annual Costs Attributed To Physical Plants
Mean Percentage Of Total Annual Costs Attributed To Administration (Excluding
Salaries)
Mean Percentage Of Total Annual Costs Attributed To Costs Other Than Those Listed Above

DATA FROM THE SURVEY OF COLLEGE FOOD SERVICE PLANS: OUTSOURCING
Percentage Of Colleges That Either Operate The Food Service Programs Themselves Or Outsource The Programs To Commercial Providers
Percentage Of Colleges That Plan To Switch To Commercial Providers Within The Next Two Years, Based On The Subset Of Colleges That Run Their Own Food Service Programs
Mean Age Of The Current Contracts With Commercial Food Service Providers, Based On The Subset Of Colleges That Outsource Food Service Programs
Mean Number of Years After The Contracts with Outside Providers Are Signed That The Contracts Expire Or Come Up For Renewal
Percentage Of Colleges That Outsource Food Service Programs That Used The Current Providers Prior To Signing The Current Contracts
Mean Cost of the Contract in 1998-99
Percentage Of Colleges Whose General Food Plan Provider Also Provides For Faculty And Administrative Dining Rooms
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