U.S. Toy Market Compendium (10 Volumes) U.S. Toy Market Compendium gives times series data on sales in units and dollars from 1990 to 1994, and projects sales through 1999. The highly accessible, easy-to-use regression-based forecasting methodology enables toy marketers to pinpoint probable growth areas. The model discusses the impact on toy sales of variables such as population growth, fertility, overall economic growth, growth in disposable income of American families, growth in entertainment spending, toy prices, prices of goods competitive with toys (such as video games, children's books, VCR tapes) on overall toy demand. The report breaks out demand by useful marketing criteria. Publication Date: March 1996/Price: $2250.00

The report is especially useful in:

predicting market demand;

aiding toy marketers in setting optimal prices, by helping them to better understand the history of the effects of price increases and decreases over the past five years on sales of particular types of toys;

targeting sales campaigns to focus on the buyer whose mind is not made up – whose decision to buy spells the difference between a good and bad year;

determining those market segments – by income level, race, region of country, family size and other criteria – that account for the greatest demand, now and in the future.

The reports utilize data from Census, The Department of Labor, Simmons Market Research Bureau, The Toy Manufacturers of America and other sources to develop a sophisticated yet easy to use explanation of toy demand in the United States.

The compendium encompasses the following Primary Research Group reports:


The Fashion Doll Market Study & Forecast
Original Price: $495.00


The Large Doll/Baby Doll Market Study & Forecast
Original Price: $495.00


Plush Toys Market Study & Forecast
Original Price: $450.00


Games Market Study & Forecast
Original Price: $450.00


The Infant Toys Market Study & Forecast
Original Price: $450.00


Activity & Educational Toys Market Study & Forecast
Original Price: $345.00


Play Sports Equipment: Market Study & Forecast
Original Price: $450.00


Riding Toys: U.S. Market Forecast
Original Price: $295.00


Male Action Toys Market Forecast
Original Price: $245.00


Vehicle Toys Market Forecast
Original Price: $395.00

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