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Press Release from Primary Research Group, Inc.
Nearly 20% of all Americans aged 50 and over are currently on a diet to lose weight,
according to a new study published by Primary Research Group Inc.
PRODUCTS AND SERVICES FOR DIETING: USAGE DATA AND SPENDING PATTERNS OF AMERICANS AGED 50 and OVER.
The report is based on an extensive representative survey of more than 430 Americans aged 50 and
over who answered more than 90 questions relating to their views of diets and dieting, and their
use of various types of diets and brands of diet foods.
Rates of dieting were higher for those in the higher income groups; more than 30% of
those with incomes over $100,000 considered themselves to be currently on a diet.
The percentage of the population currently on a diet were also much higher among
those living in major cities, with nearly a third in this group currently on a diet.
The separated and divorced were also much more likely to be on a diet; about 29% in
the target population are currently on a diet.
More than 36% of those in the sample said that they had been on a diet at
some time in the past two years. The overall tendency to diet was significantly higher
among those under 60 years of age. The tendency to diet also tends to rise with income, though
it is also reasonably high among the lowest income group. Among those with incomes of
more than $45,000 per year but not more than $65,000, 40% had been on a diet in the past two years,
and this percentage rises to more than 55% for those with incomes of more than $100,000. Those
on the political far left were more likely to have dieted in the past year than those on the right.
The report presents detailed data on just who is counting carbs, or for that matter, fat, sugar,
sodium or fiber. This report presents detailed data on what Americans think of their need to lose
weight, how often they go on a diet, and how much they spend on diet-related products. The reports
measures usage and name recognition data for more than 20 popular diets and more than 25 diet food products.
Includes detailed data for Weight Watchers, Atkins, Jenny Craig, Fit for Life, Sugar Busters, Protein
Power and many other diets. Includes usage data for popular diet products such as Bally Total Fitness,
Ensure, Kashi, Medifast, Slim Fast, Zone Perfect and many others.
The complete, 255+ page, 1000+ table report is available from PRIMARY RESEARCH GROUP for $2895.00.
In addition, data from the report is available on a per segment basis. Clusters of12-13 tables relating
to a single question or data point are available in PDF format for just $80.00 per segment. See the table of contents
and sample data in the attachment to this press release. View all of our products at: WWW.Primaryresearch.com or call
212-736-2316. Primary Research Group reports are also available through major third party vendors of market research reports.
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