Press Release from Primary Research Group, Inc.

Highlights from the new report published by Primary Research Group: 

VITAMIN PILLS AND MINERAL/HERBAL SUPPLEMENTS: Usage Patterns and Spending Plans of Americans Aged 50 and Over

•	More than 69% of those sampled regularly take some form of vitamin pill or supplement. 

•	Usage was slightly more common in the older age groups, and among Catholics and those of southern 
•	or western European origin.

•	Women were slightly more likely than men to take a vitamin or supplement.

•	More than 25% of those sampled have ever taken a Vitamin A supplement.

•	Usage was more common in the middle and high income groups and among those living in major cities.

•	15.74% of those in the survey currently take anti-oxidant vitamins with most users under 65.

•	Political conservatives are more likely to use antioxidants than liberals.

•	About 13% of those in the sample have ever taken Beta Carotene supplements

•	An estimated 10.7 million individuals in the target group have tried Beta Carotene supplements

•	41.2% of those sampled have ever taken Vitamin C supplements

•	Individuals of German or Scandinavian origins were more likely than others to have ever taken Vitamin C supplements.

•	Political centrists and conservatives are more commonly users of Vitamin C than those on the political left.

•	6.71% of those sampled currently take chromium supplements
        Most users live in small, medium sized or large cities.

•	More than 31% of those in the sample currently take a Vitamin E supplement.

•	Use of Vitamin E as a supplement is somewhat heavier among those of Russian/East European or Jewish ethnic origins.

•	5.65% of those in the sample currently take flax seed oil. More males in the sample took flax seed oil than females.

•	More than 10% of those surveyed in the 50-54 year old age group currently take flaxseed oil.
•	11.1% of those sampled have ever taken Ginseng as a supplement.

•	Individuals in the younger age groups are more likely to have heard of Ginseng

•	Non-Christians were about three times as likely as Christians to have ever taken Ginseng as a supplement.

•	An estimated 9.4 million Americans aged 50 or greater have taken Ginseng as a supplement.

•	28% of those sampled currently take a multiple vitamin pill.

•	Usage appears to drop off considerably after age 75.

•	Usage appears to be mostly independent of income and, to a large extent, ethnicity.

•	More than 32% of women in the sample took a multiple vitamin pill.


The complete study is available from Primary Research Group Inc.
Primary Research Group also sells the study "by the slice."  A series of 12-13 tables relating to a single 
question or datapoint can be purchased for $80.00.  PDF delivery guaranteed within 2 hours or receipt of 
sale. 

Phone:  212-736-216
Fax: 212-412-9097
Web Site:  WWW.PRIMARYRESEARCH.COM

back