Survey of Use of Instagram in Higher Education Marketing, 2017-18 Edition


This 98-page special report presents data and commentary on how colleges and universities are using Instagram in their marketing and enrollment eff...

International Survey of Research University Faculty: Evaluation of Faculty Activity Reporting Systems


  The study presents detailed data on how faculty evaluate the efforts of their university to report on and publicize their research findings a...

Campus Tours Benchmarks, 2017 Edition


The study presents detailed data from 21 private and 13 public colleges and universities about their campus tour operations including but not limit...

Online College Fairs Benchmarks


This report presents data from 23 colleges about their use of online college fairs, covering their extent of use, partners used, budgets and feelin...

Use of YouTube and other Video Sharing Sites in College Marketing


The report presents data from 24 colleges and universities about how they are using YouTube, Vimeo, Facebook Video and other video sharing sites in...

TEST REPORT


test report

Survey of College Policies in Developing Certificate Programs 04/2016


This study looks closely at how colleges are devising certificate programs to supplement or broaden their traditional course offerings and meet the...

Recruitment of Students from China: A Survey of Higher Education Marketing Practices 04/2016


The study presents data from 29 colleges and universities about their policies and plans for Chinese international student recruitment.  The report...

Survey of Use of Facebook in Higher Education Marketing 02/2016


The study looks closely at how North American colleges are using both paid advertising and general Facebook marketing in attracting new students an...

Survey of Use of Instagram in Higher Education Marketing 01/2016


The study presents data from 39 colleges about their use of Instagram.  The study examines policies and plans for both paid Instagram advertising a...

Best Practices in Surveying Students Accepted into the College 11/2015


The study presents data and commentary from 36 colleges and universities about how they interview students accepted into the college, both those th...

Use of Surveying & Online Survey Tools in College Marketing & Public Relations 10/2015


The study looks closely at how college administrators in admission, marketing, enrollment management, public relations and other marketing-oriented...

College Publications Printing Benchmarks 08/2015


This study looks closely at how colleges are controlling their printing costs through substitution of online for print publications and aggressive ...

Campus Open House Benchmarks 05/2015


The 73-page study looks closely at how North American colleges stage and manage their open houses for prospective and admitted students.  43 colleg...

Campus Tour Guide Development Benchmarks 04/2015


The study presents data from a survey of 59 North American colleges about how they select, train, develop and incentivize their campus tour guides....

College Benchmarks for Tuition Discounts and Financial Aid 03/2015


The study compares the policies of 33 American colleges and universities and looks closely at trends in discounting tuition and granting and managi...

Survey of College Admissions Landing Page Design Practices 02/2015


The study is based on data from 67 colleges and universities about their admissions website landing page design practices.  Studies have shown the ...

International Student Recruitment Benchmarks 01/2015


The study presents detailed benchmarking data from a sample of 32 college and university international student recruitment efforts, including Aubur...

Marketing the College to Parents 12/2014


Report Description Coming Soon ...

Campus Tours Benchmarks 11/2014


The study looks closely at how 54 colleges and universities plan, develop, implement and evaluate their campus tours.  The report looks at how they...

Estimating Applications, Transfers and Accepted Offers to the College 10/2014


This study is based on a comparison of how 16 colleges attempt to estimate the number of applications that the college will receive, how many offer...

The Survey of Public Relations Practices in Higher Education, 2014 Edition


This 130-page report gives extensive data and commentary of how colleges and universities are handling their pub...

Survey of College Practices in Renting Out Facilities for Camps, Conferences & Special Events 11/2012


This 125+ page report looks closely at college practices in renting out facilities for camps, conference and special events, giving detailed data o...

The Survey of College Marketing Programs, 2013 Edition


This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study p...

Higher Education Revenue Outlook, 2013 Edition


This report looks closely at the revenue prospects for colleges in North America.  Data in the report is based on a sample of 70 North American col...

Survey of Public Relations Practices in Higher Education 03/2012


This 115-page report examines the public relations efforts of 41 colleges and universities, exploring annual budget trends, press release practices...

Survey of Online Marketing to Foreign Students 02/2012


This report studies the online marketing efforts concerning the recruitment of foreign students by more than 60 ...

The Survey of College Use of Video in Marketing 07/2011


This 105-page report looks closely at how American colleges are using video in their enrollment marketing efforts.  It includes highly specific dat...

Redesigning and Managing the College Website 07/2011


This report looks closely at the website development and management practices of eight American colleges including Westminster College, the Univers...

The Survey of College Marketing Programs, 2010


This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertisi...

The Survey of College Marketing Programs


More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to...

The Survey of College Marketing Programs, 2007 Edition


This report is based on detailed interviews with 55 America colleges, a list of which appears at the end of this description.  The report presents ...

Higher Education Management

Report coverage in this topic area includes: marketing, enrollment and public relations; advancement and fundraising; international and domestic student services; retention and assessment; technology management, facilities managment, and much more.

Law Firm and Law Library Management

Reports in this area can be roughly grouped into 4 types: surveys of law libraries, surveys of attorneys in major law firms, surveys of management personnel in major law firms, and surveys of law school faculty and administrators.

Libraries

Subject areas covered include: content management, materials purchasing, facilities management, digitization, purchasing and negotiations, open access and digital repositories, personnel management and training, budgeting, fundraising and much more.

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